Can Fast Fashion Gap Encounter Major Personnel Changes And Get Out Of Difficulties?

Fashion brand Gap will usher in major personnel changes.

Next February 1st, Gap chairman and CEOGlennMurphy will leave, and CEO will be replaced by ArtPeck, the current digital business leader.

GlennMurphy has served since July 2007.

The chairman and CEO of the group witnessed the pformation of Gap.

GlennMurphy says,

It's a personal choice. He believes that ArtPeck will be the right successor.

He joined Gap in 2005 and served as president of Gap North America in 2011-2012.

ArtPeck is currently in the Gap group as president of the growth, innovation and digital department, strengthening brand stickiness and calling for the return of passenger flow.

After taking over CEO in February next year, ArtPeck will join the Gap board.

After the news of personnel changes, Gap's share price fell.

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China is already a large country of chemical fiber. China's chemical fiber enterprises have strong manufacturing capabilities and products sell well all over the world. Chemical fiber production accounts for over 60% of the world's total, and one of every two garments in the world is made in China.

Wang Wei pointed out that according to the "12th Five-Year plan" and the 2020 planning objective, China should become a strong power of chemical fiber.

The era of "hard power" competition in China's chemical fiber industry alone has become the past. Brand building and technological innovation "soft power" construction is the only way for further development of chemical fiber enterprises.

Sheng Hong is committed to creating an international brand of polyester filament. Hengli Group has positioned the brand and value of the company as "China's polysilicon expert". Fujian Jinjiang technology company insists on establishing the brand image of "global civilian nylon technology leader" and so on.

China's chemical fiber enterprises are paying more and more attention to the construction of enterprise culture on the basis of product development at the top of the world, so that downstream users can fully understand the strength of the enterprise and deeply impress their brand.

"In recent years, the technological progress of chemical fiber has accelerated significantly, and new varieties have emerged one after another.

Consumers have just accepted a new fiber and a new fiber has appeared in the market, which poses a great challenge to the promotion of fiber products and the trend of fashion.

Wang Wei said that since 2012, the Ministry of industry and information has been promoting the release of China's fiber fashion trend, focusing on brand building, and combining with the trend of downstream industries such as yarns, fabrics, clothing, etc., is conducive to better play the overall advantages of the textile industry and enhance the international competitiveness of China's textile industry.

According to statistics, the popularity of 2013/2014 fiber has stimulated the sales of about 1500000 tons of related fiber, the sales of chemical fiber industry has reached about 36000000000 yuan, and 71 innovative enterprises have been gathered, and 75 brands have been cultivated.

By constructing the brand culture connotation of the enterprise, combining the brand superposition effect with the terminal brand, improving the technology and quality of the products, our chemical fiber enterprises are exploring the way of establishing brand building with Chinese characteristics and promoting new products.

I believe that in the near future, we will see more famous brands like "Lycra" and "modal" made in China's chemical fiber products.