"Chinese Characteristics" Feng Nationality Women'S Shoes: "Phoenix" Flying Out
China is a great country with vast territory and abundant resources, but few local brands. While the wind of worshipping foreign affairs is like a torrential flood, it floods the whole earth.
How to make local brands rise in China and move towards the world is not only a matter of business, but also a matter for every Chinese.
Patriotism, starting from itself, and letting local brands go to the world is the aspiration of every entrepreneur.
Women's Shoes
The local brand, the women's shoes of Feng nationality, is under the leadership of the Chinese.
The Phoenix clan accurately positioned the identity of its brand, and also knew that going abroad needs many tests. The most urgent thing is to let the Chinese people recognize their existence.
For this reason,
Phoenix women's shoes
The positioning of consumers is 18-35 years of age, elegant and confident women, so that they can create their own characteristics of "quality, comfort, fashion, simplicity and individuality", and display the fashion trend of exclusive Oriental women. In the name of "phoenix", they have the help of the Chinese nation's auspicious animals and spiritual totem. They also express the brand of Phoenix brand, which is generally noble and elegant. It also expresses the hope that every female consumer wearing "Feng shoes" can have the heart of a vast and rushing fire like Phoenix, and the Phoenix like pride, self-confidence, passion, but not a good wish to convey the brand charm of Phoenix family.
In order to let the Phoenix women's shoes display their brand characteristics from the brand positioning, they can see their "Chinese characteristics": the Phoenix clan makes great use of elements such as resplendent, gorgeous and noble, and makes bold use of materials such as leather, twill weave, jacquard fabric, etc., with black, white, deep red, ice blue, jewel blue, olive green and nude colors; in the tailoring, it makes full use of abstract, space and A stereotactic tailoring; it not only makes people feel the passion, dazzling but elegant and elegant, a simple and fashionable elegance from inside to outside, so that Oriental modern women can't help.
It is reported that as of the end of last year, the women's shoes brand of Feng nationality had already distributed more than 20 Direct stores in the large commercial complex such as Wanda Plaza and other two provinces in Fujian and Guangdong provinces. After establishing and improving the franchise system, 50 brands flagship stores were set up for the national quota and related partners were provided.
Favoured policy
It includes free agency fees, free brand fees, no margin deposit, shop decoration subsidies, factory direct supply, huge profits, 100% return, special store and babysitter marketing, helping dealers to enter mainstream shopping malls, year-end rebates, promotional expenses reimbursement, unified shelves and auxiliary sales props and other preferential policies.
Just like the rise of China, the rise of local brands is also irresistible. The Phoenix women's shoes will go out of the country and go to the world with "phoenix" posture.
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