Can Xi Liu'S Brand Strategy Dance To The North Style?

Here world

The Xiaobian of the network introduces the brand strategy of the West Liu, and can dance the North fashion.

A few days ago, "dancing North style fashion and building brand dream" - 2014 China (Xi Liu) northern dress procurement festival opening ceremony was held in Haicheng clothing city, Haicheng, Liaoning.

The procurement festival held a series of pragmatic activities such as China Fashion growth brand exhibition, apparel distributors purchasing Trade Association meeting, Chinese men's wear design exchange conference, North dress menswear brand planning special training.

For a two day procurement Festival, the market participants in Xi Liu reached 82 thousand cooperation intentions with distributors, agents and purchasers from all over the country. They signed 24 thousand franchising agents, 82 thousand commodity purchase and sale contracts, and an order supply of RMB 2 billion 60 million yuan.

In particular, through the procurement section, the market has increased to more than 1000 commodity dealers and purchasers in the northwest, southwest, North China and central China. It is estimated that the volume of new market pactions in 2015 will be RMB 5 billion yuan.

Honorary pageant of "North style dress"

At the opening ceremony of this procurement Festival, Liu Liu was awarded the title of "Northeast China clothing sourcing base" by the Circulation Association of China Textile Industry Federation.

In order to accelerate the brand development, brand fashion, marketing exhibition and trade internationalization of the market, the Haicheng Economic Development Zone has vigorously supported the brand and entrepreneur team under the banner of "North dress", which has promoted the development of more real estate enterprises through famous brand enterprises and famous brand towns.

Since the beginning of this year, enterprises have applied for self recommendation, industry association selection, Western Ryu Jin government and market building management association to examine and confirm the way. In the Xi Liu market evaluation, China has produced the top 50 outstanding brands of China (Xi Liu) north dress brand. 2014~2015

At the opening ceremony of the procurement Festival, leaders at all levels awarded the 50 strong companies at the scene.

Among them, China's clothing growth brand Saint Lan Xiang, Bao Qiwei, dragon Gore, persid, mondin Qi, Bai Xian prince, Lan Jie, Gu Chi Qi, Bao polar bird, magic power and other 10 enterprises also won this award.

"North dress" LOGO release

The launching ceremony of LOGO was launched jointly by the founder of Bai Xian, San Lan Xiang, Bao Qi Wei, Lan Jie and long Gore.

They are both northern schools.

The representative of "people" is also a pioneer of the "North style clothing" brand.

The "northern dress" LOGO is a distortion of the word "Xi". It means that the "Northern Style Dress" originates from the West Liu, and is based on the West willow. The streamlined design, like the warp and weft flow, is like the expression of the inner pursuit of the northern style dress, which is full of vigor and vitality.

Achieving strategic cooperation

At the opening ceremony, 6 units, including the West Liu clothing market and the China Textile Federation circulation branch, the Chinese department store business association, the Changshu clothing City Management Committee of Jiangsu, the Beijing Dahongmen clothing trade group, Dandong new Liu clothing city, Jiangxi Jiujiang Shang Mei commercial square, reached a strategic consensus on the innovation market cooperation, and held the signing ceremony of the strategic cooperation agreement.

At the same time, the West willow market has reached a strategic cooperation agreement with 10 key professional markets from the northeast and northwest regions, such as the clothing wholesale market in western Liaoning, the Jinyue city in Linfen, Shanxi, and the wholesale market in Sanjiang and Wenzhou. The 10 markets are the "North clothing exhibition and trade cooperation base", giving priority to the promotion of North style clothing, giving priority to selecting agents in these distribution markets, and distributing the market to provide better services for the northern clothing brands.

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