Shoe Clothing Brand Ordering Will Usher In "Digital Revolution".

Recently, the digital ordering model of Qipai, Bonnie and other brands in its spring and summer ordering meeting in 2015 has aroused concern among the industry. The intelligent ordering system of Yun Yi Shang (Oracle Bone cloud platform) from Shishi has been applied in the digital ordering meeting of dozens of Min dress enterprises such as the seven wolves, CABBEEN, XTEP, Qipai and so on. Digital ordering is no longer the act of "big and tall" of several big enterprises, but has evolved into an industry phenomenon.

Digital ordering utility High efficiency

Recently, in the Bonnie bear 2015 spring and summer ordering meeting, we used the Quanzhou cloud clothing (Oracle cloud platform) intelligent ordering system, using the new IPAD mode to place orders. Dealers can place orders at any time and place. The background has strong ordering data analysis, providing multi-dimensional and multi category data reports, which greatly improves the quality of orders for distributors, and realizes ordering goods and goods. Bonibare president Zhan Shen Gu said that the digital ordering form of Yun Yi Shang greatly saved the company's ordering cost and order time, while improving the accuracy and efficiency of dealer ordering, which is a very practical and efficient product.

"Brand operators do not spend too much time explaining new products, because the ordering system has detailed descriptions of the goods at a glance." A digitized ordering system shortens the time required to order two days to one day, saving time. "And you don't need to bring calculators with you to calculate the amount of the order, because the system will show the data we care about through various dimensions of the report."

The reporter learned that Yun Yi is still an intelligent online ordering platform from Shishi. It supports the distributors to order with the lowest cost, the highest efficiency, the most reasonable ordering combination, and the most accurate order proposal through mobile Internet, virtual technology, social networking, cloud computing and big data analysis. "In the past two years, there have been dozens of Fujian clothing enterprises using this platform to digitally order." Quanzhou cloud clothing still Mdt InfoTech Ltd general manager Xiao Li said.

　 　 Order-placing meeting Usher in digital revolution

In the shoe and clothing industry, ordering four times a year will be an important part of brand marketing. The quality of the order will affect the whole season or even a whole year's sales. An industry source told reporters that traditionally, clothing orders will be held at hotels and business premises. The participants will be distributors, franchisees, Direct stores, joint stores, private stores and so on. In order to guide the customers to place the order by the Model Exhibition on the site and the guide purchase explanation, the enterprise will finally make and arrange the production and sales plan of the whole year according to the quantity of the order.

However, with the change of the external environment, the shoe and garment brand enterprises increasingly feel that the traditional ordering method has high cost, low efficiency, unreasonable ordering (including category and amount), and is not conducive to the development of new offline distributors and online distributors, as well as small and medium-sized sellers. How to solve the problem of not timely data collection, low accuracy and high meeting cost in the order meeting has become a difficult problem for shoes and clothing brand enterprises.

Digital ordering is usually managed by means of data entry. Data is directly entered into the on-site server to ensure that all ordering information is controlled in real time by the enterprise. Dealers can print and confirm orders at any time, and brands can adjust the order strategy in the order meeting. The operation is simple, fast and accurate, which greatly optimizes the order process and reduces the cost of ordering, thus effectively improving the efficiency of ordering.

Before the Bonnie bear, in the last two days of the 2015 spring and summer ordering meeting of Fujian's famous fashion brand, the nine generation shop opened by seven cards was opened to dealers. "We participated in the design and landing of the new generation store of Qipai." Xiao Li said that the ninth generation retail store embodies the perfect combination of inheritance and innovation, classic and fashion, technology and intelligence. "For the first time, we used RFID intelligent system (automatic identification technology), 3D fitting system and intelligent member management system." Seven card brand Department official said.

It is understood that in recent years, large orders of famous Quanzhou enterprises including seven wolves, CABBEEN, XTEP and so on have also adopted the mode of digital ordering. The industry believes that in the future, cloud computing, social networking, mobile Internet and big data analysis as the characteristics of the digital ordering mode, will provide garment enterprises with the full range of information services from the surface accessories research and development, clothing design, production, brand operation and other comprehensive information services, and become an important force to promote the industry's rise.