This Year Dalian Clothing Online Shopping Market Scale Forecast Will Reach 600 Billion

"The clothing industry has created today's Taobao and Ma Yun. Taobao can succeed because it complied with the development trend of the electricity supplier. " On the 21 day of the clothing textile business forum, Cao Lei, director of the China Electronic Commerce Research Center, believes that the current clothing business operators should also grasp the future development trend.

From 2007 onwards, famous The number of online clothing brands has increased, with larger scale fans, Masa Marceau, dream bazaar and so on. Clothing and apparel products have become the largest selling products of online shopping. Since 2012, the scale of apparel online shopping market has maintained a steady growth of a large proportion, showing a trend of sustained slowdown. The sales channels of clothing business have been expanded to C2C, B2C, O2O, virtual fitting rooms and other new models and new technologies. Sales of mobile terminals have increased rapidly, and the internal structure has been optimized and maintained relatively stable development trend. In 2013, the scale of China's apparel online shopping market is expected to reach 434 billion 900 million yuan, accounting for 23.1% of the total online shopping market. China's e-commerce research center predicts that the overall scale of China's clothing online shopping market will reach 615 billion 300 million yuan in 2014.

Cao Lei indicated that the current electricity supplier's development has presented the new trend. Social shopping is on the rise, and Alibaba and Sina micro-blog have established cooperation. tencent And Jingdong began to join hands, many social platforms began to close to the electronic business platform. Although social shopping is not yet successful, there is still great potential. New technologies such as Internet of things, cloud services and big data will also have an impact on the development of e-commerce. Cao Lei said that big data is of great significance to the development of clothing business, such as the market demand for clothing products in various regions of the country will be different. experience However, through the big data, we can understand the actual differences of local markets in detail, so as to launch targeted products.