What Is The Key To The Transformation Of Garment Enterprises?

Here world Clothing shoes and hats Xiaobian of the network to introduce the transformation of clothing enterprises to explore, R & D is the key.

The latest data show that in the first three quarters of this year, many textile and garment enterprises in China suffered losses in operation. In order to get rid of excessive inventory, some textile and garment enterprises began to sell, but in some areas, the owners lost their jobs, ran away, and factories failed. Insiders said that enterprises should pay more attention to the main business in the future and make careful consideration and adjustment in management, design and service.

In International Spin At the 2014 meeting of the manufacturers' Union, the head of a hosiery company from Zhejiang was shuttling in the venue, exchanging business cards with his colleagues. She told reporters that the textile industry was having a hard time, and the chairman told her to come and learn from it. She has attended many meetings at large and small.

The head of hosiery company: especially like our socks, some small businesses disappeared overnight, and then they all ran away, and the customers or workers tried to sell the machines in the factories to sell some money.

Liu Qiang, the head of a textile company in Shaanxi, believes that this is an inevitable problem in the industry adjustment and industrial transformation.

Liu Qiang: this industry has a large capacity surplus, textile technology is not high, the threshold is relatively low, as long as there is income, capital will soon enter, the market changes, we will naturally leave the industry. This situation will become a norm in the future. There will always be enterprises out, and some enterprises will enter again.

He said that many enterprises are now working on the scale, without considering how to take advantage of their respective advantages to occupy the market share in the market.

Sheng Hong shares Engineer Mei Feng also said that many enterprises lack of innovation ability, blind expansion, resulting in serious homogenization.

Mei Feng: your product is not competitive, so your company will be faced with a very passive situation. You happen to have some other situations. For example, if you invest your money in real estate, or you blindly invest in new products or new areas that you do not understand, changes in the situation often drag on the main business.

Compared with small and medium-sized enterprises fighting in the "Red Sea", enterprises with superior R & D capabilities are in a much better position. Many enterprises have broken through a new path through innovation. Mei Feng told reporters that their products are in the middle and high-end market. This year, "yes". In his view, chemical fiber products as the raw material of the textile industry, the basic demand is very large, and the market's demand for product quality and performance is rising.

Mei Feng: the market for textiles is big enough, and there is much room to explore. In the field of industry, in many new fields, we need to explore the market and develop new products. If we all focus on civilian textile clothing, pretend This piece, then your small and medium-sized enterprise will be very difficult to compete with the big brand.

Wang Tiankai, President of China Textile Industry Federation, said that China's textile industry should take technological progress as the primary focus of transformation and upgrading, and the development of e-commerce platform and big data technology will provide support for the textile industry to better develop the global market and provide information technology.

Jin Jianhang, President of Alibaba, revealed that more than 95% of the clothing brands have been expanding their business. He suggested that enterprises should adjust their strategies according to the change of clothing consumption crowd.

Jin Jianhang: a company from 50% of foreign trade processing, to 100% of online transactions. After three years of loss, he resisted. Last year, they traded more than 1 billion of the entire group's e-commerce. Only in the era of e-commerce would such a legendary story happen.