GOTEX Points The Way For Enterprises To Settle In Brazil

In October, Jiangsu SOHO Clothing Co., Ltd. and Henan Everbright textiles import and Export Co., Ltd. were ready to go to Brazil to participate in St Paul GOTEX international textile and garment Procurement Exhibition.

In addition to enterprises, there is also one of the organizers of the exhibition, China (Brazil) investment and development and Trade Center.

But the success of the first exhibition and the full preparation for the year after the exhibition have given the team great confidence. They firmly believe that the second exhibition will be a success again.

Let's worry about Brazil.

Chinese media have done a lot of detailed reports on Brazil, one of the BRIC countries, but the staff of China (Brazil) investment and development and Trade Center found that many people did not know the specific information of Brazil's textile and clothing field when they visited the enterprises.

Brazil, which has 200 million population, ranks first in Latin America in terms of economic strength. It is the sixth largest economy in the world economy. It is also an important market for the global textile and garment industry and enterprises to diversify.

In 2012, the total income of textile and garment industry in Brazil was nearly US $70 billion, the number of industrial enterprises was nearly 30000, and the number of directly employed employees was 1 million 700 thousand, accounting for 16.2% of the total number of employees in the industry, and 8 million of them were indirectly employed.

The annual output of clothing in Brazil is over 6 billion, with 32 per capita in Brazil.

In addition, Brazil is the fifth largest cotton producing country in the world, the sixth largest textile fabric country, the second largest denim production country and the third largest knitted fabric country.

In 2012, the per capita cotton consumption in Brazil increased to 5.26 kilograms, while in the same period the world cotton consumption per capita was only 3.65 kilograms.

The textile and garment industry in the whole country is spread all over the country. The southeastern part of Brazil is not only the largest consumer market in Brazil, but also the largest production and wholesale market in Brazil, and its clothing output accounts for 46.8% of the country's total; in the southwest part of Santa, there are more than 2600 textile and garment enterprises in the southwest of the country, with 100 thousand employees, about 400000 tons of textiles and 777 million garments each year, and the total output value of the industry is over 7 billion dollars.

In addition, the output value of textile and clothing in the East and Midwest has been increasing, and it has become a dominant industrial area attracting foreign investment.

These ones here

All show that the market can not be ignored.

Even though there are many opportunities in the Brazil market, Chinese enterprises still have concerns.

As Han Huanqin, who led the Tianjin garment import and export Limited by Share Ltd to Brazil, said, "for a mature import and export enterprise, there is still some risk in opening up new markets.

What we were most worried about was the credibility of Brazil merchants.

Pan Faming, deputy general manager of China (Brazil) investment development and Trade Center, said that Brazil has a strict credit rating system. The Serasa credit rating system is widely used, and the textile industry also has a special credit rating standard.

Generally speaking, Brazil's trade service institutions will provide comprehensive and comprehensive customer credit evaluation for enterprises.

Pan Minhua, sales clerk of Huzhou International Trade Co., Ltd., said: "the qualifications of the Brazil businessmen who are cooperating with us are satisfactory. Our two sides have not had any dispute over the payment, and we have established a deeper sense of trust."

Expertise is compatible with needs.

He said that after the first exhibition, China (Brazil) investment development and Trade Center's trade department team visited the key exhibitors one by one, and provided diversified extension services.

It is precisely because of the early work in place, in the recycling exhibitors questionnaire, they have received such an evaluation, a fabric enterprise from Shaoxing wrote on the questionnaire: "this exhibition is really good."

However, a small number of exhibitors said the effect was not very satisfactory.

In this regard, China (Brazil) investment and development and Trade Center immediately launched an investigation.

Through the investigation, Pan Faming found that whether the enterprise's own characteristics and the local market demand are equal is the important factor to decide the effect of the enterprise's exhibiting.

As the saying goes, "know your enemy and know your enemy."

Pan Faming believes that the most important thing is to understand new markets, including understanding each other and understanding ourselves.

"Many exhibitors do not have the initiative to understand the local market initiative before participating in the exhibition, and do not know the needs of the target market, let alone make full preparations for this.

Some enterprises take the product of themselves as the center. They do not see what the market needs, but what they sell.

For this reason, we did a lot of work in curatorial exhibition this year, but we still hope that enterprises can independently and actively understand the market and understand themselves in order to achieve the best effect of exhibiting.

"Of course, most exhibitors are very sure about the organization and quality of the exhibition, which is what we want to achieve."

He said so.

China (Brazil) investment and development and Trade Center found that the total value of textile and clothing imports in Brazil was around us $6 billion in recent years. It has been ranked thirteenth in the global textile import ranking for many years, accounting for 1.4% of the total global textile imports, and currently about half of China's products come from China.

Brazil mainly imports chemical fiber, blended fabrics, woven garments, functional textiles and accessories accessories.

"It can be said that the demand for textile and clothing in Brazil market is still very large, and the specific development in the Brazil market depends on the enterprises themselves.

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It is possible to succeed if you are good at what you can do for the market.

Of course, the exhibition organizers will try their best to help enterprises find the meeting point between expertise and market demand.

Pan Faming said that the expectation for exhibitors is also because Brazil St Paul GOTEX international textile and apparel Procurement Exhibition does not want to lead Chinese enterprises to Brazil to do business, but to form long-term cooperation.