Han And Silk: Steady And Steady Walking

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There are more than 200 years of culture, 1000 years of culture in the west, and 5000 years of culture in China. From the bronzes to the Silk Road, our Chinese culture is extensive and profound, and needs to be passed down from generation to generation.

At present, all we have to do is to study abroad and carry forward our Chinese family culture.

Wang Gaoming, chairman of Zhejiang Han Bo home limited company, confidently interprets the "home culture" of China.

"In recent years, there are many false appearances in the domestic market, which are as impenetrable as waves.

At present, this era has developed to an era where industries are alternately changing. For example, before curtain making enterprises, it is now possible to start making whole soft bags, including supporting wallpaper, cloth art and so on, which will make these wallpaper and cloth art manufacturers who want to make soft bags and furnishings also want to develop towards curtains. This forms an alternation of an industry, that is what I call a false impression.

Speaking of which, Wang Gaoming was worried. He said that at present, the domestic market has shrunk, for example, the same bowl of rice had been eaten by 1 people before, but now 5 people are to eat it.

So I think this "illusion" is not sustainable, do not deliberately follow the illusion to go, insist on yourself.

China's culture has rich deposits and historical accumulation. If the home textile brand can thoroughly digest it and absorb the essence, then it will have a great harvest if it persists in the development of the brand itself.

Wang Gaoming said that in the past, Han Po home has attached great importance to the accumulation and brand building of its own culture, and promoted brand building by innovation, adhering to the business philosophy of promoting the brand by quality, and actively developing domestic and foreign markets. It has jointly developed products with excellent designers such as Germany, France, the United States, Italy and Holland. With the sophisticated EAT design software from Germany, it has made the products colorful and accurate.

He said: "every year, a large number of new products will be launched in the Republic of China and the mainland. Whether for international or domestic markets, we have been running smoothly and continuously. We should make brand with perseverance and never give up.

No matter what the current industry is doing "add in" or "subtraction" or "play art", we do not go that way. We only do our products consistently.

For example, curtains, in fact, cover up the light of the sun and the moon. Why design them so complicated? Simplicity, beauty and comfort, plus quality products, have made the development of the silk and silk fabrics stable and without big waves and ups and downs.

In recent years, the slogan of carrying forward the Chinese nation culture is becoming louder and louder, and the words like brand culture and family culture are thrived in the industry.

"In fact, in life, we can stand the test of time, and what is left behind is culture."

Wang Gaoming could not help feeling that all of the soft and hard clothes that we had in our lives, including cloth and household goods, were all our "

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The Chinese dream culture we have promoted, including the realization of China's great civilization and Renaissance culture, is the nutrition that home textile enterprises can draw. We can not forget our culture. Nowadays, western culture occupies too much in the market, but the design can not forget the fundamental, Wang Gaoming said.

In view of the design of home textile products, Wang Gaoming has his own unique view. He said: "innovative design, high-quality materials, exquisite craftsmanship.

These three are the designers' soul of design. Why do the products made in Germany get public approval? The reason is that they have done the above 3 points.

Germany is a craftsman rather than a skilled worker. Whatever products they make, they are different from others.

Therefore, the development of home textile industry can not be eager for success, and exquisite workmanship and excellent quality are the value of products.