Textile City Keqiao: Pformation From Textile Capital To Fashion Capital

Whether it's foreign.

In the eyes of Keqiao native people, Keqiao, which is more than 10 years ago, is not very bright. Although she has a famous textile market in the whole country, she is still a large printing and dyeing factory in the countryside.

Shen Qi Qi, a foreign entrepreneur, is now a well-known lawyer in Keqiao.

Remembering the situation when he first arrived in 1999, he remembered vividly.

"The north of Shanyin road is all rural, and the road is much narrower than it is. It is hard to muddy when it rains. The roads are basically trucks and there are no streetlights at night. The whole Keqiao tone is quite single."

Bowen, who lives in Keqiao, has the same feeling. He said that before the relocation of the Keqiao government, Keqiao was basically a water town. During the daytime, the market was the most lively in the light textile market, and at night it was so quiet that there was a saying that "the day is the market and the night is like a graveyard."

"I think the tallest building at that time was the Pearl TV Tower as high as 200 meters, which is now in the position of the Keqiao district government, when it was surrounded by fields."

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In his eyes, "printing and dyeing capital" has become the stereotype of Keqiao. Tourism is really unthinkable.

But nowadays, the rise of big tourism projects has completely subverted this traditional impression.

Keqiao is quietly changing from the printing and dyeing capital to the fashion capital.

During this period, we will take a walk in the South Lake area of Jianhu, kyu Rock Resort Area in Keqiao district. We will find that a small island on the island is busy with the hot fire, and this is the location of the Oriental landscape garden.

The buildings on the island are generally stacked together like pebbles, and there are five stadiums in it.

In the central area of the stadium, "the kingdom of mountains", there is the world's most advanced integrated interactive experience jumping machine, and tourists leap to the highest level, and can experience the beauty of "the hills and hills".

In the "Kingdom of water", the ocean breath that brings you to your face is the largest indoor beach hall in the world with four different oceans. Even in winter, you can experience the summer heat.

In addition, the treasure house in the garden is also an eye opener. All kinds of rare stones and large root carvings make people dizzy. Lions and tigers are lifelike and shocking.

There are more than two of the world's only court shrines in the world, and their craft level is superb.

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This world-class holiday resort with constant temperature, all-weather and ecological energy saving has a total investment of 8 billion yuan.

But even so, this big project is only a small chapter of Keqiao's big tourism.

In the northern part of Keqiao, the world stone culture tourism complex, which was invested by 7 billion yuan by CYTS, has signed an agreement in the early 100 acres, and has entered the stage of demolition.

This project covers shfp, Yangshan Park, Yangshan square, Yangshan stone city and the upper side of Shandong scenic area. It aims to develop urban living room, Notting Hill love theme park, Palaeontological Museum, Yangshan stone culture park, outdoor theme Sports Park, parent-child entertainment education center and other scenic spots.

In the southern part of the Ke Yan area, a large number of high-end tourism projects are in full swing.

Qiao Bo's ice and snow world is open long ago, and the people of Shaoxing can feel the weather in the winter in the summer.

If you travel to Shaoxing heliport and yacht club, you can easily achieve the desire to cruise by air and take pleasure in yachting.

The national standard two race track, after completion, can reach 300 km / h, allowing you to watch this super exciting game at your doorstep.

Transformation of Keqiao: from the second generation to the two or three industry

In fact, tourism brings to Keqiao not only tourism revenue itself, but also the astonishing effect that it brings.

This point, Lu Fujun, deputy director of Keqiao Tourism Bureau, is very clear.

Lu Fujun believes that the most amazing thing about tourism is that its consumption, income and employment should be far more than the "scenic spot".

He took the Provincial Games as an example and made a comparison.

"The Provincial Games will involve the huge consumer groups in the whole province. They will spend their time in Keqiao when they look at the opening ceremony.

If there's plenty of time, we'll have to go to some tourist attractions.

During their stay in Keqiao, other places such as food and lodging tend to consume much more than scenic spots. "

A statistics recognized by the industry also shows that tourism related industries exceed 110, tourism consumption contributes more than 90% to the housing industry, contributes more than 80% to the civil aviation and railway passenger pport industry, contributes more than 50% to the cultural entertainment industry, and contributes more than 40% to the catering industry and the retail industry.

Statistics show that every 1 additional direct employment will increase 5 jobs in the tourism industry.

"Tourism is the main driving force of the three industry. It is a cross boundary industry with strong driving force and huge contribution rate."

Lu Fujun said that for the long term textile and textile industry as the economic backbone of Keqiao, the development of tourism and other industries such as the three industry has already achieved the effect, and with the start of new projects, this driving effect will be greater.

There has been data support for the tourism industry to promote other industries in Keqiao.

According to statistics, at present, there are only 16 national A-level scenic spots in Keqiao, but there are 13 hotels in the Starhotel Tourist Hotel, of which five are 2 and four are 1.

In addition, there are 7 travel agencies, of which 2 are four star tourist agencies and 3 are international travel agencies.

Tourism directly employs nearly 10000 people and indirectly leads to over 70 thousand jobs.

Obviously, tourism has become a strategic pillar industry and benefit industry for Keqiao district to expand employment, drive consumption, enhance image and promote regional economic pformation and development.

Nowadays, the construction of large tourism projects has brought more opportunities to related industries, and hotels are the most obvious examples.

In today's uncertain economic situation, many enterprises take a wait-and-see attitude towards investment in building hotels. They are often very cautious about building hotels. Even in hotels under construction, the situation is not right.

Judging from the current situation, although there are already 2 five star hotels and 1 star hotels in Keqiao District, there are still strong investors wishing to enter Keqiao to build hotels, which is closely related to the rise of Shaoxing tourism projects.

For example, Hilton Hotel, InterContinental Hotel, Jinsha and so on will soon enter Keqiao, many of which are due to the high popularity of high-end tourism projects, and some of them are directly linked to big tourism projects.

Under the new normal economic situation, the mission of Keqiao's tourism industry is not only to create more opportunities for related industries. While tourism is pulling the three output of Keqiao to rise, it also needs to improve its own weight in Keqiao's national economy.

According to a set of data, from 2008 to 2013, the number of domestic and foreign tourists from Keqiao increased from 5 million 150 thousand to 11 million 876 thousand and 400, and the total tourism revenue increased from 4 billion 940 million yuan to 12 billion 177 million yuan, and the proportion of total tourism revenue to local GDP increased from 8% to 11.04%.

By 2016, this proportion can be increased to 12%. By 2020, this proportion can be increased to 16%, almost one percentage point per year.