After The Listing Of Ali, The First Two Eleven Big Guess.
Double Eleven On that day, can the volume of trade be renewed?
Last year, on the day of double eleven, Tmall set up an astonishing achievement of 35 billion yuan per day, which shocked and praised everyone. What's more worth mentioning is that it took 55 seconds to break the billion mark that day.
In 2014, Ali listed on the NYSE, with a qualitative leap, which can not help but make people even more expect this year's double eleven, Ali will have a breakthrough. This year, the new brands in Tmall have ZARA, Muji and so on, which undoubtedly increase the number of transactions.
This year, the popularity of smart phones will also be the first priority. Mobile terminal revenue accounts for the rapid growth of the proportion of electricity supplier sales. In the second quarter, the amount of transactions from mobile phones and tablets has accounted for 1/3 of the total transaction volume. Based on this data, we can speculate that Alibaba's double eleven sales will reach a new high this year.
Ma Yun in 2013 "double eleven" has said, 30 billion is not a suspense, if really want to do, I think in the next few years, to achieve one hundred billion is not to say that the number can not be achieved. What kind of miracle will Ali create this year? Let's wait and see.
Ali Listing will achieve global purchase?
"Ali IPO roadshow, everyone is asking double eleven when globalization." At the previous press conference, Wang Yulei referred to the word "globalization" several times, and this double eleven is the first step of globalization.
Wang Yulei revealed that the biggest feature of this year's double eleven is "global buying, global selling", that is, allowing domestic consumers to buy products from all over the world, including the United States, Japan, Korea, Australia, New Zealand, Britain and so on. Global consumers can also buy domestic goods, and more than 220 overseas consumers can participate in shopping carnivals for the first time.
Wang Yulei also revealed that as the newly opened double eleven overseas venue this year, Tmall international has passed the direct supply of genuine products and the global mail delivery, and has sold Shanghao shopping mall mode. During the double eleven period, Tmall international will also attract consumers, such as New Zealand's exotic fruit juice, Japanese electrical appliances, by recommending products from all over the world. The perfection and establishment of logistics and payment system such as Alipay, rookie cross border logistics and so on have further promoted the international business of Ali group.
logistics Unimpeded, no longer express "slow delivery"?
New air lines will be added to ensure smooth flow of logistics. Double eleven period, not only the electricity supplier is very busy, the express company is also busy. SF EXPRESS said it has made full preparations for personnel reserve, transportation capacity and resources input ahead of schedule. Shun Feng has launched more than 10000 new logistics and transportation routes for key cities, and 28 additional aviation lines.
Other logistics enterprises have started the double eleven wars, and competing for air superiority is the main direction of each express.
Yuantong Express said that this year's double eleven period, Tantong new lines increased 292, increased 619 vehicles, and 101 new routes to protect the peak delivery.
Postal EMS increased the number of transport vehicles by 1811, representing an increase of 4771 tons of transport capacity. EMS will also open more than 300 provincial trunk lines, 352 routes and 6 additional freighters.
In addition, rhyme Express has increased 42 air cargo companies within the scope of cooperation. Shen Tong has integrated the third party capacity resources, and has worked with aviation to make use of the airspace of the cold air routes to divert the air cargo.
Online payment security and convenience, Alipay wallet escort?
In November 2013, Alipay's wallet was officially announced as an independent brand. Since then, Alipay has turned to mobile payment. Up to now, the number of active users of Alipay wallet has reached 190 million, and the daily mobile payment day has more than 45 million transactions, breaking the world record of Alipay's 45 million 180 thousand single day mobile payment pen on the day of "11. 11" shopping Carnival in 2013.
From the data point of view, Alipay wallet is enough to bear the "double eleven" payment peak on that day. But what worries people is whether the wireless terminal will reappear the nightmares of PC terminal card when a hot commodity demand for spewing demand arises. On the other hand, the payment security problem of mobile clients is also a sword that often hangs on the head of Ali.
Recently, Ali small micro financial services group, which has been preparing for more than a year, has been formally established and renamed the ant financial services group, which includes many Internet financial businesses such as Alipay, Alipay wallet, Yu Ebao, and attracting treasure. After the integration of the Ali financial sector, locking its target customers into small and micro businesses and individuals, this can not help but give users more expectation in terms of payment and credit.
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