Three O2O Businesses In China

Xujiahui business circle: PC terminal, mobile terminal and offline interaction

"Xujiahui mall" website operator is Shanghai Xujiahui mall group Agel Ecommerce Ltd, which is funded by Shanghai Xuhui District SASAC in accordance with the requirements of Xuhui District government to enhance the overall image and consumption level of Xujiahui. It integrates sixth Shanghai department stores, Hui Jinbai goods, reunion shopping mall, and Morgan City.

The strong supply chain resources of the department stores and the more than 2000 mainstream brands at home and abroad.

The mall was formally launched at the end of 2012.

In the first half of 2013, Xujiahui mall had more than 15000 SKU, and 180 manufacturers directly reached cooperation, of which 20% were international first-line brands.

At the end of August 2013, the Xujiahui mall completed the opening of the department store under the line and opened the online paction line to pick up the goods.

The "Xujiahui mall" and the Pacific Department Store cooperate to push the online and offline sales week, solve the restrictions on the number of venues and brands, cooperate with Huijin department store, synchronize the sale of new products for the season, and cooperate with Hong Kong and Shanghai in the purchase of luxury goods.

By the end of 2013, the "Xujiahui mall" launched the Xujiahui business circle APP, which closely integrated online business and offline department stores. APP products provide consumers with comprehensive services of business, tourism, culture and integration. They will strive to meet the needs of all kinds of life and social needs of white-collar workers in Xujiahui, and meet the needs of consumers booking, booking, virtual shopping guide, and virtual tour guides.

Xinjiekou business circle: free WIFI+APP software and hard cover users

Nanjing's business district network was jointly funded by three cell group, Yurun Group, the German group, Jinying group, new hundred group and Nanjing Qinhuai district government. In March 2012, the company started the construction work and was formally registered on the 9 10 day of the same year.

The tactics adopted by the business circle network to occupy the business circle are the combination of hardware and software. The hardware is free to lay WIFI to boost the downloading of its own APP and to accumulate the offline MAC addresses to run various products such as advertising, data analysis, marketing and so on.

Its business models are also divided into software and services. The software currently being developed includes social tools (micro search), express delivery platform (Bang Bang), integral exchange software (Hui life), and love in Xinjiekou APP (regional shopping platform); services include WeChat based shopping search applications (Hui hang) and free WIFI coverage.

Chunxi Road business circle: independent APP main attack information and service

"Chun Xi" APP is an integrated information service platform developed by Chengdu Huizheng Chengxi Information Technology Co., Ltd., its on-line time is August 2014. Based on Chengdu Chunxi Road business circle, it makes full use of the high pmission of mobile APP platform, aiming at covering mainstream consumer groups in Chunxi Road, and wants to create the best mode of O2O experience.

"Mobile spring" mobile phone APP includes "shopping", "gastronomy", "entertainment", "life service", "pportation", "today's Chun Xi" six functional blocks, and "one more smile", "Chun Xi one day tour" concept shopping platform for high quality shopping experience.

Users can view the merchandise activity information through the APP line, and directly guide the specific location of the businessman through the map navigation function.

Before entering the store knowing the location of a businessman, inform the safety travel information, enter the store, receive quality service and complete the consumption payment. Finally, you can choose to send the purchased goods from the APP cooperation express company to the home, continue shopping in the business circle, and experience the convenience and satisfaction of the consumer.

At present, this APP is in the running stage, various businesses and

Docking is also being carried out step by step.

From the above three different business circles, O2O, the risks from outside the business circle can not be taken lightly. The path of O2O evolution will be decentralization. Decentralization and small city will be the future direction of development. If O2O can not really produce valuable services and experience, it will be difficult to impress users.

Simple WIFI or APP is far from meeting the needs of users for business circles. Business circle O2O has to go deeper in the vertical chain. It is not just information and payment that connects online and offline, but also needs to be equipped with courier and non city counterparts.

And fast booking and car booking and vehicle navigation experience and so on.

Business circle O2O enterprise expects to keep users in the closed loop of business circle through high-quality experience, reintegrate resources under traditional department stores through series, and form fast marketing push and product information iteration.

But the consumption experience of the core business circle in the urban area is not convenient and the composite degree of the goods is relatively high. It is also an important factor affecting the development of O2O in the commercial area. Therefore, how to solve the landing service in the O2O of the business circle and the differentiated positioning of its department stores will be the industry difficulty faced by O2O.