Suning Sun Weimin: In The Future, More Than 30% Of The Entities Will Go Bankrupt.

In the future, more than 30% of the entities will be closed down. At the same time, 70% of Internet Co will be closed down.

In October 23rd, at the annual meeting of Harvard Business Review, Sun Weimin, vice chairman of sunning cloud business, made such a prediction.

The problem of how the entity's retail store will develop in the future is a problem that the global retail companies will encounter.

Sun Weimin said, from a global perspective,

There is no doubt that the surface will not fade away.

Enterprises that are able to adapt to future survival are Internet based retail enterprises.

The root of this is that whoever adapts to the consumer can adapt to the future.

In the future, consumers will no longer be able to return to the era of non internet era, where information is blocked and there is no independent choice.

Founded in 1990.

It has been 24 years ago.

There are more than 1600 online stores, leading by online suning.com, with annual sales exceeding two hundred billion.

Suning adopted the online and offline integration development mode to lead the new trend of retail development.

Sun Weimin said, the physical storefront.

Transformation needs at least three aspects of pformation and pformation.

First, the physical store's shopping process is Internet Oriented; two, the future storefront should embody the new lifestyle of consumers.

Such as non Commodity services.

Finally, we will build a new profit model based on the Internet platform after the pformation of the retail business of the Internet.

"Building the storefront of the storefront into an Internet based storefront is what we are doing now."

Sun Weimin said, we are thinking about cash realisation of commercial resources.

When the platform is established, it can provide new value-added services to consumers and suppliers, such as supply chain finance, consumer credit and so on. These are the new profit growth points in the future.

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Liu Hong's sales process on Jingdong's "patting micro shop" is much simpler than Taobao, and it can be completed in less than 10 minutes. During this period, new products can also be put on the shelves, and goods data can be kept updated synchronously on Web pages and mobile phones.

Since then, Liu Hong's store -- "one meter fashion" will appear in many places, such as WeChat, mobile phone QQ and Guang Tong Tong.

Guang Tong Tong is the mobile advertising distribution platform of Tencent. Those advertisements attached to the end of WeChat public account are from here.

According to the habit of most people, consumers who try to buy goods will directly click on these advertisements. At this point, they will enter the merchandise page that is butted with WeChat, and consult and communicate with the WeChat service number that Liu Hong is bound in advance. Finally, they will complete the paction with WeChat.

Liu Hongsan left the HUAWEI advertising department a few years ago and joined the wave of online shopping.

In the most brilliant years, the annual sales volume of his clothing shop has reached nearly ten million yuan, but since then, it has become more and more strenuous, and the intensity of competition has gone beyond the imagination of their individual entrepreneurs.

In September 10, 2014, patting the micro shop announced its internal test, and Liu Hong was attracted by the characteristics that it could bind to the public account of WeChat, and pferred the store to the micro shop.

For the Jingdong trying to enter the C2C field, Liu Hong's example has positive significance, which means that the mobile shopping trend that the industry thinks is going to "break out" may happen.

In October 22nd, Jingdong announced that it had patted the micro shop to end its internal test and promoted it to more people.

On the same day, they also released a new product called "cheap auction", which can be launched on WeChat to make friends and buy products in a circle of friends.

"The biggest advantage of our investment is to start fast. As long as businesses accumulate 3000 fans through our platform, they are enough to operate themselves."

Kui Yingchun, vice president of Jingdong and President of pat Network, said.

She disclosed that with the support of WeChat and mobile QQ's advertising flow, the "patting micro shop" has accumulated 1000 shops and tens of millions of active users within one month.

Assets from Tencent, one of Jingdong's investors, played a role.

In March 2014, Tencent announced that its stake in Jingdong 15% has become its third largest shareholder. The price paid in addition to $214 million is also the entrance of WeChat and QQ clients to the advertising traffic. It also packed the original pat, Xun and QQ online purchases of Tencent.

What Tencent left behind in the field of e-commerce is a painful memory.

In order to compete with the Alibaba, it built or bought pat, Xun and Fu Tong according to the C2C, B2C and the plates paid, but the Tencent has been without a rise in the year, of which the acquisition comes from the net loss of 920 million yuan for three years, and finally decided to give up its own business and pfer into Jingdong.

Although B2C business started, Jingdong did not plan to give up C2C. The market may still have great prospects.

According to a statistics from AI consulting, although the growth rate of China's C2C market in 2013 dropped by 40% compared with the same period last year, the scale of mobile shopping pactions increased by 165% compared with the same period last year, of which a large part came from C2C.

In the traditional B2C e-commerce market, the two strong situation of Alibaba and Jingdong may be difficult to change in a short time. But because of the popularity of mobile terminals in the C2C market, this situation has not been experienced before, people's shopping behavior will be more fragmented, or the decision will be made according to the social relations between some friends. The traditional advertising mode of sales will weaken, even if the big companies do not know much about this.

For a sense of urgency and insecurity, in an internal conference in 2013, Alibaba founder Ma Yun even gave instructions to the wireless terminal business team to "destroy Taobao", and before the listing, Alibaba also acquired mobile browser UC, High German mobile navigation and other enterprises.

Liu Hong's personal experience can understand this very well.

After he moved his shop to patting a micro shop, he brought him 100 thousand of the daily turnover during the national day.

This is very similar to the situation that e-commerce has just been in the ascendant in China, that is, no matter big company or small entrepreneur, everyone has the chance.

Jingdong has made a bet: far from the mobile C2C business, no company can build enough advantages, and it also has access to WeChat and QQ traffic. The latter two provide many "free" support for sellers ready to open shop.