Luxury Brands Are Buying Fish Skin.

According to the British media Undercurrent News reported last Friday, Prada, Prada, Dior (Dior), Nike (Nike), Puma (Puma) and other well-known international enterprises have bought fish skin.

As a sustainable alternative resource, the value of fish skin is generally taken seriously.

Headquartered in the Atlantic, Iceland

(Atlantic Leather) the production of fish skin products has a history of 20 years, and the sales of fish skin have increased recently.

Like Prada, Nike and Dior, they are becoming more and more interested in fish skin.

Swedish designer Hanna Altmann said that the price of fish skin is not much different from that of other animal skins, but the advantage is that customers can buy a small quantity of fish skin rather than buying a cowhide as a whole.

As a by-product of fisheries, fish skin can be used sustainably and is also a good solution for the fishery itself.

The growth rate of fish skin demand is much faster than that of supply, which makes the price rise sharply.

In addition to bringing benefits to promote sustainable development, Cecile Brugere of the Swedish Institute of environmental studies in Stockholm says it can also create employment opportunities in existing processing areas.

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According to the latest research, 73% consumers will search the Internet before buying clothes and shoes and socks. REI, the largest outdoor retailer in the United States, recently revealed that 75% of its physical store consumers regularly visit their websites or mobile terminals for product research and browsing. The company has upgraded the mobile APP, which aims to provide more convenience for consumers to shop.

More often, consumers will check the Internet first before they pay for the physical store. This phenomenon is called "webrooming" ("anti exhibition hall phenomenon").

Specifically, the "anti exhibition hall phenomenon" (reverse showrooming or webrooming), that is, consumers first search, browse and research a product on the Internet, and then go to the physical store to buy.

This is exactly the opposite of the "exhibition hall phenomenon" (showrooming), which has been widely regarded by the industry.

With today's consumer demand for information and streamlined shopping experience, Forrest research predicts that by 2017, counter exhibition shopping will bring 180 trillion dollars in sales.

The phenomenon of "anti showroom phenomenon" is mostly based on the recommendation of friends or strangers. How can the majority of outdoor company and retailers seize the opportunity for development? First, it is necessary to know how his customers are shopping, interact with them and give them more personal experience, and then spread these feelings on the Internet to provide advice for more people.

Now, some outdoor company have successfully built a comprehensive online shopping experience through some technical tools: consumers can compare prices online, write comments and recommendations, and businesses realize inventory pparency and diversification of categories: consumers can choose products that are suitable for their products in addition to gender, benefits, activities and fitness.

In short, in a highly interconnected society, businesses must pay close attention to consumers who like online research products and how to help them find the most suitable products if they want to survive and develop better.