Female College Students Encounter Trademark Trouble And Kill "Back Gun"

Over the past year, Hao Yating's company has suffered a "brand name" storm.

One day in April 2013, Hao Yating suddenly received a letter from the trademark management department, and the letter said: "some enterprises have reflected that the" egg and egg "trademark that she applied for 6 years ago has been idle, and should be recovered according to the relevant provisions of the trademark law.

Hao Yating, who was notified, was puzzled.

"Soil and wonder" is a trademark that I have applied for for my own eggs. I have been using it all the time. Why should I take it back? "She even thought it was a practical joke of a trademark agency for business.

However, the official letter in black and white still made her feel the pressure.

According to the above statement, she needs to prepare her private prosecution materials within 3 months, otherwise the trade mark will be withdrawn.

Through relevant departments, Haya Ting learned about the matter.

In March 2007, Hao Yating spent 1800 yuan on the application of "Tu Qi Qi" trademark to the administration of industry and commerce. The trademark used is the poultry eggs under the category of food.

6 months later, a large agricultural product enterprise in Sichuan and her "thought together", also used "soil and Qi" as their own trademark, and put it in the relevant departments for record.

Because Hao Yating was first registered, the company did not get the right to use "Tu Qi Qi" in poultry eggs.

"But they have a large variety of products, and all other food categories are registered with this trademark."

Hao Yating said.

Before that, Hao Yating has made a lot of investment in this "hot" trademark.

She printed a large number of boxes and put advertisements on TV stations in the name of "earth and strange".

Hao Yating said she did not want to give up the brand that had been used for 6 years.

In addition to preparing private prosecution materials, she also needs to "oppose one army".

Through the Internet, Hao Yating found this.

Products.

On the packages of these products, the words "Tu Qi Qi", including egg products, are printed without exception.

"The right to use eggs is here. They are tortious."

Hao Yating suddenly saw the hope of counterclaim, and decided to kill a "back gun".

In October 2013, she submitted materials to Sichuan's local industry and Commerce Department, pointing out that the company was suspected of violating trademarks.

Before long, the Sichuan enterprise expressed its willingness to negotiate through the industry and Commerce Department, and was willing to buy the trademark in Hao Yating's hand.

After many rounds of consultations, eggs and eggs are "strange and strange".

Finally, it will be pferred at a price of 200 thousand yuan.

"A registered trademark is for its own use, and now it is not for money to sell it, but its right should be maintained."

Hao Yating said.

Today, Hao Yating has linked his own brand into a "business story".

The story is "a rural kid named" cow two eggs ", who has a few acres of land and has his own little free life.

The brand of her agricultural product is "two eggs", and she has a "small free" leisure farm. The registered company is called Nanjing Mu Tian Agricultural Development Co., Ltd.

In 2006, Hao Yating graduated from Xi'an Institute of Finance and Economics's finance and taxation major and entered a Nanjing enterprise as a financial assistant.

She was tired of the nine to five white collar life.

Only half a year after the "city people", Hao Yating chose to resign and return to the countryside.

She started with "green shell eggs". The eggs of this breed are mainly scattered, and emphasize the natural and non pollution in the process of breeding.

She poured chicken feces into the pond for fish feed.

Later, she thought of it and raised goose in the pond.

Over the past few years, the company has raised tens of thousands of geese, and Nanjing people love to eat salt water goose. Hao Yating never worries about selling.

Only goose feather can earn more than 10 yuan per goose.

These are rustic.

Behind this is just the new peasant dream of the female college student. Although there are many names in her, such as "college student entrepreneurs" and "female entrepreneurs", she prefers "farmer" status.

Hao Yating has gained a lot from this experience.

She said she had heard many entrepreneurial lectures during her college years, and she always talked about entrepreneurship.

But college students need to have brand awareness to start their own businesses. They should not only create their own brands, but also learn to protect their brands.