Zheng Rong: Rescue 28% Students And 60% Women With Lazy Blanket

Quanzhou Dexin Weaving Co., Ltd. is a production and marketing company integrating research and development, production and sales of knitted fabrics, garments and creative textiles. In 2012, it began to set foot in the field of electronic commerce, with the independent creative textile brand "IX trusted people".

There are two flagship stores, "IXjafang.tmall.com" and "De Xin dress", and have full network marketing in Taobao, Jingdong, QQ, Dangdang and other platforms. There are more than 20 online stores. The company is a Singapore group customized brand "OREN SPORT", which is a general agent in the mainland of China. It is a micro pformation enterprise combining traditional industries with e-commerce.

South Fujian electricity supplier annual Organizing Committee: what kind of opportunity is the enterprise starting to contact the electricity supplier?

Zheng Rong: Tmall shop began to operate in 2012.

Prior to our trust, we were traditional material traders, producing knitted fabrics, such as POLO shirts and so on.

As a supplier, the price of the product is dominated by the buyer, and there is no right to speak.

Smile curve says you understand, the added value of the industrial chain is reflected in the two ends, the lowest value added in design and sales.

So we choose to make a product, the master does the lazy blanket, and the brand names somebody else.

South China electricity supplier annual Organizing Committee: why do you choose to be a lazy blanket?

Zheng Rong: it has been popular in foreign countries for a long time. It is very convenient to use.

Especially in places where there is no heating, the winter is really cold and uncomfortable.

But the lazy blanket is different, it solves this problem, the hand can stretch out, can play the flat with mobile phone.

The mobile Internet has occupied the fragmentation time. It needs to brush the phone at any time. The lazy blanket has found the pain spot, only then has the business opportunity. This is the Internet era.

Our sales channels include TV direct selling, lazy people, like watching TV on the sofa, and the way of TV direct selling is also more conducive to the overall display of products.

What is the difference between the so-called lazy blanket and ordinary blanket?

Zheng Rong: in the Internet age, we should pay attention to Internet thinking and individualization.

Lazy blanket is different from previous blankets and can even be worn out.

There are not many enterprises specializing in the production of lazy blanket.

For example, one meter wide, we dug one hundred meters deep, this is our advantage.

With lazy blanket as the main product, some other products have been developed, such as 3D knitted pillow, washable, more breathable, and four piece suit similar to MUJI style. It is very suitable for people who like to sleep naked.

This year, we began to introduce group customization, such as T-shirts, hats or Tan Zi with uniform logo.

We have the advantage of the group customization. The speed of delivery is fast and the product covers several sizes.

South China electricity supplier annual Organizing Committee: relatively speaking, lazy blanket is a relatively new term. What is the market reaction of this product? What kind of crowd is the buyer of the product?

Zheng Rong: the current sales channels are all online, pre precipitation, promotion of concepts and brands, and 1/3 of China's people know the lazy blanket.

You have to trust others.

As for buyers' data, of course, 28% were students, 60% were women, and white collar gifts also liked our products.

The Organizing Committee of South China electricity supplier annual meeting: the existing sales channels are online. Have we considered O2O?

Zheng Rong: Yes, finally, it is necessary to O2O, landing, but how to open the physical store, where to open, need to be explored.

I am very optimistic about the community store mode, like SF's hey, this is suitable for lazy people.

The Organizing Committee of Minnan electricity supplier annual meeting: in recent years, a large number of enterprises have been pformed from suppliers to brand dealers. Do you think such a pformation is necessary?

Zheng Rong: I don't think this is a pformation, it is necessary to follow the trend.

I have been studying electronic engineering and I am always concerned about the development of the electronics industry.

There are still some new ideas that need to be tried in the future, but now the idea is not mature enough.

The future of the electricity supplier in the mobile terminal, its cost is lower than the PC terminal, the traffic is also inferior to the PC terminal. We will make more efforts and attempts at the mobile terminal.