Luggage And Brand, Founder Of Minnie: Double 11 Is Passive But Positive.

A few days ago, reporters were in communication with luggage and branded merchants to prepare for the double eleven preparations. They learned from Imini, founder and general manager of Chen Zhong Zhong, that, due to various objective reasons, the Amoy brand was very passive in participating in the 10th decade.

But even so, he will continue to change this situation through various efforts in order to achieve better results.

Chen Hezhong told reporters that the brand name was generally short, and brand awareness, consumer recognition, investment and exposure were relatively low.

During the double eleven period, Taobao will pay more attention to those brands that have been widely known to consumers. It will virtually give more support to these brands. Therefore, the brand is rather passive.

However, Chen Hezhong said that even if it did not take the lead, this year, he will try his best to prepare for this year's double eleven.

She has created a series of nearly 20 products for double eleven.

Chen Hezhong said: "at ordinary times, I have only one series of series, and ten more will be more comprehensive, and all kinds of products will be there. I hope everyone can buy the product of" eleven ".

About double eleven period commodity

Chen Hezhong said that on the same day of double eleven, the price of Tmall would be the lowest in all the platforms, and the price of most of the products was half off, and the price of some of the products might be lower.

"For Imini, whether official traffic can meet the demand of double eleven is a key factor at present.

They are all ready. "

Chen Hezhong said, "last year, the sales of the eleven of the two days were 10 million yuan, which is estimated to be around 15 million yuan this year."

When it comes to the difference between this year's eleven and previous years,

Speaking of this year, I will meet the change of mobile terminal, and mobile terminals will also launch a variety of activities.

It is understood that the current platform mobile terminal sales accounted for more than 50% of the overall sales of the mini.

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In 2014, the Yonghui supermarket realized operating income of 17 billion 703 million yuan, an increase of 22.83% over the same period, and a net profit of 453 million yuan, an increase of 16.37% over the same period last year.

In the mainstream supermarket performance is sad, Yonghui still outshine others.

"Now the environment is not very good, but the market has not changed, the total volume has not changed, the commodity has not changed, but the quality has improved. What we have been doing now is the integration of supply chain to meet the demand of consumers for good commodities."

Zhang Xuansong said at the 2014 China supermarket chain fresh food business seminar.

Zhang Xuansong said that the current mode of trading has been changed, the original store radiation around one to three kilometers, and now the electricity supplier has changed the physical space, allowing consumers to buy things more easily, but physical retailers still have their own advantages, including familiarity with goods, management, procurement advantages, customer brand awareness, and physical physical space.

"The Internet is only a tool for commodity trading. The core of consumption is commodities. The key is to have many good products for consumers."

Zhang Xuansong believes that the core of the so-called Internet thinking is customer thinking. We need to think about what consumers need, use good quality and price, and provide good services to link goods and customers.

Facing the constant expansion of Yonghui, Zhang Xuansong gave the answer. "We have been developing stores in various areas in the past two years. We hope that these stores are not only the platform for sale but also the platform for procurement. Ultimately, they want to understand local consumers through local operations, so as to find local high-quality products and create a perfect supply chain."

In August this year, Yonghui supermarket announced that it would issue 813 million new shares to the sun company, milk Co., Ltd., a dairy international holding company, which accounted for 19.99% of total equity of Yonghui and raised RMB 5 billion 690 million yuan (about US $925 million) in cash.

The company was founded in 1886, from the earliest dairy products to the retail business in recent years. Now it has become a large retail enterprise in Asia, and its business is in Hongkong, Taiwan, Singapore, Malaysia, India, Korea and other places.

Supermarket is one of the most familiar industries in milk international.

In Hongkong, the market share of Hui Kang supermarket under milk international is 39.8%, which is the two largest in Hongkong chain supermarket industry, and the two share more than 70% of the market.

As of December 31, 2013, milk international operates 308 supermarkets, 916 convenience stores, 366 health beauty shops and 3 household goods stores. Consumers often see Wanning (Mannings) as its wholly-owned enterprise.

Zhang Xuansong said that Yonghui supermarket's introduction of milk company is also an important part of improving the supply chain.

"We cooperate with the milk company, not for money. We are not short of money. If I am willing to sign, the bank will lend 9 billion out of the question. The first thing to talk with the dairy company is to share the supply chain, share the purchase and share the purchasing brand."

Zhang Xuansong said that Yonghui initially wanted to cooperate with Woolworths supermarket in Australia, but considering that foreign enterprises do not understand China well enough to dismantle their product lines, only a small part is suitable for our consumption in China, while Hongkong consumption is more in line with Chinese consumption habits.

Zhang Xuansong said that after sharing the supply chain with the milk company, Yonghui will share its global sourcing supply chain. It purchases what Yonghui also needs to purchase jointly at the same price, and share all the procurement systems open to the background.

"I think the procurement of our industry comes together to do things."

Zhang Xuansong said that the procurement capacity in the entire business economy, if there is no capacity, we can not afford to buy.

"It has been collecting for many years, but it has not been done since everyone is unwilling to be open to each other and think they are competitors."

Zhang Xuansong called for the establishment of a genuine joint purchase in the industry and sharing of procurement platforms to form bargaining power.

In fact, there is a wrong concept that stores are the company or the boss. In fact, stores are consumers, because in a region, because of physical space, consumers can only choose to go to several neighboring areas. If you manage well, your stores are those consumers.

We hope that Yonghui can maximize the supply chain and play the business power to better serve consumers.

Zhang Xuansong said.