"Tian Dog" Voice: How To Untie The Traditional Department Store Electric Shock Knot

Abandoning the original PC end platform and concentrating on firepower as a mobile shopping platform, "tin dog network", the big business group has great determination and ambition in this time, and this is also a game that traditional department stores have never had before.

In addition to the front-end mobile shopping platform, DAC will also develop a client for shop guide buyers to upload merchandise pictures, guide stores or achieve online pactions.

Is this game even more brilliant?

One, single product management

Now the department stores and brand dealers' goods are relatively extensive, generally only to the special counters, to achieve a similar product of electricity supplier management, to carry out meticulous marketing, so this is the function of the network of dogs. Customers found small or wrong color in the shop after fitting, think big or other colors, no stores, this is through scan code can immediately see the stock or other goods not in the store, after the site orders, the brand business directly shipped to the home.

In addition, after the implementation of the single product management, even after the customer finished their clothes in the store and finally did not buy, we can also use the mobile platform to associate the product with the customer, so that the brand business can carry on the follow-up marketing, on the online paction, while mastering the sales data.

This is not the most important thing. The core of single product management is traceability of all goods.

Da Shang Group has established a traceability system with all parts of the organic agricultural base, and consumers can scan the commodity directly to see the land number and date of production.

Two, electronic members

Electronic members are mainly registered on the previous basis, making registration more convenient, integral more valuable, more flexible payment methods, promoting rules to imitate electricity providers, and having a wider range of interests.

Registration is more convenient -- cancelling the threshold of going to the card and going to the service center, registering directly through any cell phone, consuming any automatic points, and getting through all the stores.

Integral is more valuable. For the characteristics of low total score, design low value attractive items, such as lottery tickets, increase the use value of the integral, instead of only exchanging some unwanted gifts.

The promotion rules imitate the electricity providers, taking the cumulative frequency of consumption and the frequency of participation platform as the basis for promotion.

The payment method is more flexible: the joint bank and the brand business develop the free installment payment product together.

A wider range of interests - member negotiation with other places of consumption in the city, providing preferential benefits for different level members of big business, which can be purchased directly on the Internet, and can be displayed on the line.

Let me give you an example: when the new shop came down, there were no discount and participation activities. We tested a scene and asked a pair of mother and daughter to release the fitting photos to WeChat. It was agreed that if there were 30 praise in half an hour, the discount would be given immediately. The girl would get 35 praise in 10 minutes. We will cash it immediately and publicize it with the branding company. 7 non discount brands will join in this activity within a week.

Our dog is a platform, and a platform is to provide more marketing methods to the brand. One platform is to make full use of the resources of other excellent platforms.

As a retail enterprise with more than 200 stores and supermarkets, our distribution is first to meet the needs of the same city distribution, and directly to the store as a warehouse. This is just like the Messi store in the United States. We only need to increase the on-site inspection staff, so that we can provide customers with the shop to deliver or deliver goods to the door, so that the logistics cost can be maximized.

Not only that, we will build our own Mimi store, but we are now working together with multiple formats in the residential area to make the district become the terminal entrance of the big business dog.

This is our analogy to the practice of small business providers, so that shopping guide in idle time, the merchandise to take pictures, collocation, upload, for consumers to browse.

We have explored a set of photo taking processes that satisfy the browsing of mobile phones, which will also create a new O2O commodity standard.

(traditional product details are too long and too complicated. We will consider making the details page clearer and more concise, so as to guide users to consume below the line).

We will configure a mobile client for the shopping guide, which can communicate with customers remotely, which will greatly improve the efficiency and direct income of the traditional shopping guide. There are hundreds of thousands of shopping guides in the big business. Once the productivity is discovered, it will play a huge role in productivity.