Wang Fill: Integrating Entity Retailers, I Have More Advantages Than Ma Yun.

Since then, Wang Tian, chairman of BBK, seems to be more interested in participating in industry forums than ever before.

The three foot lecture stand, facing many retail entrepreneurs at the stage, Wang did not miss any opportunity to preach BBK's big business strategy: to create low-cost, efficient regional business platform with localized supply chain, and this platform can be replicated.

Behind it, Wang tried to pass on such a mystery: cooperate with our BBK e-commerce platform. Let's make the cake bigger.

It all started in December 26, 2013.

On this day, BBK group once said it would not set foot in the electricity supplier, and released its own e-commerce platform, BBK mall.

Wang fill, a red entrepreneur with a red complex, chose BBK's business day to choose on the day of Mao Zedong's birthday.

In fact, claiming not to set foot in the electricity supplier Wang fill this time has already built a good strategy of BBK's electricity supplier in the heart, first run through the Hunan market, then copy the platform, integrate other regional retailers to layout the whole country.

If Ma Yun's Alibaba is "swallowed up" in full bloom from online to offline, then BBK is a site of "encroachment" on a site.

Just like when BBK started in Xiangtan, the countryside encircled the city.

"Different from Ma Yun.

I am a physical store, and I know the pain of physical retailers.

So integrating entity retailers, I have more advantages.

Wang Tian told reporters.

In Wang Tian's view, the opportunity to integrate physical retailers has arrived.

In October 29th, BBK's first O2O service platform cloud monkey line.

This also means that the big moves of BBK's integration of resources under the line have been carried out.

Why is "cloud monkey"?

"In the past, the Wugong traveller made a great difference in the heavenly court, seventy-two changes, mysterious and unpredictable, and deducing the legend of the past."

As the head of the cloud monkey, in the next king fill, this special hero post, invites the world martial arts master, gathered in the Xiangshui shore, under the Mount Yuelu, is willing to join the allies in an open mind, abandoning the portal's view, regardless of short length, no contest, to discuss the overall plan of the electricity supplier, to create the future of the Internet.

Wang Tian sent an invitation to "third eyes retail" through WeChat.

So called cloud monkey, BBK compares its own O2O platform to the sun walker who made havoc in the heavenly palace. It can go to the sky and make seventy-two changes.

"Going to the sky" corresponds to the online and offline context of the O2O context.

So what kind of platform is this cloud monkey? Wang said that BBK mall was only a trading platform before, and the upcoming cloud monkey network split the original big platform into five relatively independent sub platforms.

The five sub platforms are: trading platform and service platform, that is, the big business platform; the second is the large logistics platform; the third is the big convenience platform; the fourth is the big member platform; the fifth is the big payment platform.

"Cloud monkey" is a large member platform, and it is also the first comprehensive service platform for local life in China.

We can do all the local work including the beauty corps, the public comment and so on.

Our big member platform is also on line 29, and there will be 1000 union merchants in line with us.

Our alliance merchants include breakfast, car wash and so on, and get through with BBK membership points. You can take advantage of our alliances score to spend.

Moreover, in the promotion stage, we will consume subsidies like taxi drivers.

The fifth platform is the big payment platform that we are applying for. The next batch of us will strive to get the payment license when the central bank sends the mobile payment license. After that, we will be able to do something like Alipay's ability.

Wang Tian said.

Speaking more popular, after you eat rice noodles and pinch your feet, you can find them on cloud monkeys.

Behind the cloud monkey reflects Wang's thought of future business.

Wang Tianceng conceived such a future business model for "third eyes retail": Miss Wang, a owner of a residential district in Changsha, plans to do three things today. First, she will buy something at BBK's Hui MBA convenience store, then dry clothes to the B store, then go to C shop for hair, and finally eat at D.

So when Miss Wang went to the convenience store to buy something, she went directly to the APP of the convenience store or made use of the intelligent terminal provided by the convenience store to make an appointment and pay for the three stores of B, C and D. Then Miss Wang did not have to queue up to enjoy the service directly to the above stores.

The scene of the Hui Min convenience store is the landing terminal of BBK O2O, which is the sales function of the entity store, or the customer pick up point of the electronic business platform, and the client of the offline consumers booking services to other merchants through the line.

Through the five sub platforms of the cloud monkey network, BBK can be realized from the original single BBK mall, developing into a complete closed loop based on online and offline, "from the paction to the collection of information paction, order, logistics, delivery, payment to customer loyalty management on this platform, we form a closed loop as a whole."

Wang Tian said.

The ultimate goal of cloud monkeys is to integrate retailers across the country.

"Cloud monkey" is an open platform. Apart from three provinces in Hunan, Jiangxi and Guangxi, BBK is willing to cooperate with local heroes all over the country.

I told the regional bosses that the stock of cooperation is part of the original business. What we are doing is incremental, and the ultimate goal is to make joint growth. "Wang Tian said.

Integration will become the trend of business in the future

Not long ago, BBK launched the business invitation ceremony of BBK Mei Xi new world project.

Meishi new heaven and earth project covers an area of 296.9 mu, with a total construction area of about 700 thousand square meters, with a total investment of about 5 billion yuan. This set of large-scale American Shoppingmall, international fashion furniture plaza, situational style.

An international city complex with hotels, apartments, office buildings and residential buildings, with nearly 10000 parking spaces.

It is understood that BBK Mei Xi new world has put enough effort into the introduction of leisure experience function, and even some rare new exotic projects in China have been introduced to the new world of Mei Xi.

The first Huatian Farm: the first large-scale indoor flower farm on the shopping mall roof, the interpretation of the urban idyllic garden; the cool running Park: the theme park, the 60 million car owners in South Central China, the kart racing arena, the car theme restaurant, the high-end car beauty, so that the car and the car owners find the best sense of belonging; the first Hunan city has the largest ice skating rink: the North American Hockey League standard, the only qualified ice farm in Hunan to qualify for international events, and the bubble show, smoke show, 3D lighting show enjoy the extraordinary experience; the indoor children Disney Kingdom: the most professional and complete children's early education and training institution, and the 2000 square meter large children's amusement kingdom. For example, the first space flight experience Museum in central and southern China: real imitation skydiving environment, people can float in the air.

BBK's "big box + business street" mode will be solidified into BBK's commercial real estate mode.

The so-called "big box" refers to the main part of the shopping center, which combines the functions of shopping and entertainment, and the commercial street further complements the variety of formats and increases the degree of customer adhesion.

From large volumes

To the electricity supplier O2O platform, BBK seems to be doing only one thing, that is integration.

Whether using the physical space of shopping center or the virtual shelf of the electronic business platform, BBK integrates a large number of commercial, commodity, brand and service resources to consumers.

from

BBK has been used for less than a year since the mall was released to the cloud monkey.

"Third eyes see retail" once asked Wang fill, such a rhythm is not too fast, the pace is a little big? Wang fill said: the characteristics of the Internet era is a "fast" word.

"It's like we made an appointment to go skiing in Japan the day after tomorrow.

I am going to go out tomorrow, but I see that you have arrived in Japan on WeChat friends circle, and you have shown a picture.

Wang, who is keen on skiing, has played such an analogy.