Huang Mingduan: How Do Stores Try To Integrate Online, Offline And Offline?

Huang Mingduan, executive director of Da Yun FA China Chairman and Fei Niu network, made a speech entitled "entity stores in the era of Internet pformation and online and offline integration attempt".

The following is the full text of the speech:

Distinguished colleagues, advanced friends, good morning, everyone.

The theme of this conference is the integration of our entities in the Internet era with online and offline integration.

I would like to talk about our Internet pformation and the online and offline integration attempt.

Today I will talk about our experience after joining the electricity supplier.

At this time last year, the flying bull network was established. I think the United business network also invited me to share the experience of joining the electricity supplier. One year later, just now we were celebrating the anniversary. It was very embarrassing. In October, the media we saw now was eleven, 10 and one.

Our colleagues are trying to say what themes we do. In fact, many of our sales promotion themes are stronger than those of double eleven. Many clothing items are sold at half price, so we set a theme that half price special sales should wait until double 10.

Recently, we were doing promotional activities, and we were very busy. Yesterday, we had already arrived in the middle of the night. Wang Dong was still waiting for me. I am sorry.

Now let's talk about the mood of entering the electricity supplier.

In particular, what is the convenience demand of our customers shopping, what is the deficiency of our own website, and after many years of online shopping experience, there are also many experiences.

The second thing I want to talk about is that nothing is impossible in our Internet world. This is the most important experience for me to join the electricity supplier for a year. There are new things waiting for you every day, including exaggerated promotional activities. I think we didn't dare to do such exaggerated activities in the physical stores before. Now I look at the Internet, ninety percent off promotion, and eighty percent off promotion. It seems that this thing is free of money. This is faster than you imagine.

I seem to have participated in Baidu's annual publishing conference last month. Baidu is now inventing a technology. After that, we can't search through words, we can search through voice, and we can also search through images. In the future, we will be a brain of technology. Breakthroughs in technology may change many habits of our consumption.

At present, the most talked about Internet is called subversion. I have nothing to do with several Internet friends. What we are going to subvert and subvert is something horrible.

So I say that if the heart is too strong, we are not afraid of the news to frighten you. Welcome to the Internet industry.

The most important news of our Internet this year is the listing of Jingdong in China. In August 19th, the NYSE ushered in a Chinese company called Alibaba. I think this is also the pride of our Chinese people.

The first time I saw so many investors queuing up, I saw queues waiting to see Ma Yun on TV. Before we went to New York, we had to make an appointment with each other, and the other party may not necessarily come to see us, so it was totally different.

But Ma told a joke that I came to ask you for $two million last time. I want to add a little bit more this time. It's humorous.

Ali's listing is also the largest IPO in the history of the United States, and Ali is only the second largest listed company in Microsoft. I believe it will soon become the largest.

This year, the hottest word in our country should be O2O and full channel management. This is also the theme we want to talk about today.

But recently, the electricity supplier has a new vocabulary. My colleague told me that I was shocked. What words do I say? He said new business providers were talking about the traditional electricity providers. What am I talking about? What is the emerging electricity supplier? Now the application of electronic technology to the electronics field is to the traditional electricity supplier.

Then what do I mean by the traditional electricity supplier? He said pure electric business is the traditional electricity supplier.

This is just like I saw a few years ago that our big supermarket was classified as traditional business. It is unacceptable. Now the pure electricity supplier is classified as a traditional electricity supplier.

The other is the news that I have seen very recently that Amazon is preparing to open a physical store in the United States. This is great news.

We are now going offline, and now he is on the line going down. I think Amazon should be forced out too. Considering the entity store as online ordering, the entity store as the sending center, I think this is the age of competition between the new business and the traditional electricity supplier.

If we say that the sky will drop pie, from our entity shop operators, we think it is impossible, but in the Internet, we should be able to believe.

So personally, I think all the businesses in the future will be electronic and Internet. So the future is all electric business, and all of them are mobile providers. This is my judgement.

Of course, there are several predecessors of the electricity supplier. They think that in the era of Internet, all industries can not stay away from it. They must pform and you have to turn.

I remember that last year I had a dinner with a few solid store owners, and I chatted.

We are talking about how the entity store faces the impact of the electricity supplier. Of course, there are several CEOs who say that our physical stores are not pformed.

We thought later that we could not find death before waiting for death, so this is why we went into the flying bull net.

Although we have entered the electricity supplier, there are still many friends asking why we want to enter the electricity supplier. I think business operators should grasp the trend of the times and meet the needs of consumers. Now the times are different from the past, especially the invention of smart phones. Now mobile phones have become the first big entry, completely changing our way of life and consumption habits.

I went to Hongkong last month to take part in a meeting, just to meet the time of work. I should be in the Kowloon at that time. I got out of the car, saw the crowd from work, Hongkong was in a very orderly line, a row.

But seeing an interesting phenomenon, everyone is doing the same movements, lowering their heads, scraping their cell phones, and walking on the side.

I say this is the Internet age. As our operator, we can not ignore the trend of this era. We can not do business without the trend of the times. Especially now 85, 90, 00 young people, they grow in the Internet age, the Internet is their tool.

My daughter was studying in England. When I went to England, my daughter did not go very long. I told her what we had for lunch. She opened the computer. There were several restaurants within a kilometer. Would you like to eat Chinese or European style?

I say too much. They now regard the Internet as their tool.

Especially mobile Internet, it can not be restricted by time and space, and can satisfy customers' shopping needs anytime and anywhere.

Just a few of our predecessors also talked about the fact that in the first half of the year, the growth of the fifty major entities was basically stagnant. But let's look at the growth of the electricity supplier. I think it should be more than thirty or forty. It should be at thirty or forty percentage points or very strong. So in October, we launched a seminar on the impact of the electricity supplier.

Countermeasures for shocks.

We think the most important thing that electricity providers can't do is to

Therefore, we should make changes as far as possible in terms of goods and services, and strengthen our strengths as much as possible. Of course, it is also the most difficult area for e-commerce providers to enter.

First of all, we expanded the fresh area and strengthened our buyer team.

Of course, fresh is also our most important strength. In England, there is a very large fresh electricity supplier. We talked about it. He said he wanted to enter the mainland and look for us.

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I said, "do you know how much gross profit we have in the mainland?" after he listened to our gross margin, he was startled. So it is really difficult for the supplier to supply fresh meat. Unless your gross margin is set in different markets and fixed in the mainland market, gross profit is not enough to support the cost.

Second, we have set up a central factory and introduced many of our local characteristics. I think we still have great advantages.

Third, we are ready to expand the ready to eat area, because now many customers take things back cold and tasty, and we will expand part of it as our ready to eat area.

Besides, I think we should do a lot of demonstrations and try to eat.

And expand our own brand, just talked about the private brand of the United States, and the proportion of unique products, because your product is not dissimilated, and the electricity supplier will not fight with you every day.

Second, we talked about the part of our service.

The part of service is ready to expand in food and beverage, including entertainment, including service category, which is a relatively difficult place for e-commerce providers to replace.

On the other hand, we are going to increase the function of nursery and health inspection. We think we must help consumers find their reasons for coming to the store.

Many mothers may come to the physical store because of their babies, and the stickiness of their elders. Why don't we set up a district for the elderly health examination area?

Again, we are going to add the function of APP.

I also refer to foreign countries, we increase the function of mobile payment, and consider preparing for door-to-door service, this is our strategy to prepare for the impact of electric business.