Integration Of O2O Online And Offline

Before O2O, in fact, the electricity supplier's traffic entrance is relatively narrow. But now, through the payment tools such as WeChat payment, we suddenly discovered that the electricity supplier has entered another huge entrance. The shopping scene has also changed. Suddenly, we find that a taxi can also be done. This year can be described as a year of great development of O2O.

We can take a look at the integration of online and offline from the consumer's shopping activities. The first one is generally called purchase, the second order, the third is payment, and the fourth is delivery.

So what kind of occasion is it? If you are a physical shop offline, of course, four activities are completed online, if online, of course, online completion.

In the third place, I think that the most commonly used online shopping list is to deliver goods to the store, which is the most important thing I see in the West.

The fourth is online shopping experience, then you do the order online payment delivery.

The fifth possibility is what you buy online, pay online and deliver goods online.

Finally, it may be online payment, online pick up.

This is our combination of O2O.

How to talk about O2O, the most worth mentioning should be the Messi department store in the United States. In the 13 year, he has a strategy. In 14 years, he has a new strategy. Of course, he has basically learned about the propaganda and the reality. But I think the formation of a concept takes time to practice. I think Messi's global strategy is very well established. He said, "to create a seamless shopping experience for customers through multiple shopping channels, to keep customers and make profits."

I have been studying the O2O strategy of Messi department store for 13 years. As I saw a few days ago, Messi suddenly announced the new strategy, and released five strategies in 13 years, including search and delivery services, beauty salons, electronic bottles, real fitting clothes. This is the first thing to say, because almost all of them came later. Let's take a look at the O2O strategy for 14 years.

The first is apple payment. Messi can be said to be the first to use mobile payment system.

Apple payment has several characteristics. Fingerprint technology is very optimistic with the technology of NFC chip. It is considered offline, which makes Apple pay more security.

The second strategy is to deliver on that day and purchase on that day.

Third, the online purchase line is removed, which basically has been proposed in 13 years.

The fourth is called the offline sales outlet.

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It's probably divided into several parts. Probably there is an electronic screen in the store, which can help the salesperson effectively display the information of the goods and match with the goods. If you buy a product, he can see it on the screen, otherwise we will pick it up one by one. He can help you to see it from the screen.

Actually, this technology is not complicated from our point of view, but if you don't use it, it will be slow.

The fifth is to strengthen his shopping.

Applications, of course, IOS or Android have APP shopping, but it is constantly iterative and improved, we often say that our O2O road is also constantly moving forward.

Sixth, I think he is relatively advanced. It is called Messi image search. He developed his own technology in his laboratory. As long as consumers take photos of the products you see in daily life, his system will automatically help you find the corresponding or similar products, and will add this function to the application of APP in the future. I see that this is a more advanced point.

The seventh point is Messi's.

He can make it easy for consumers to store the discount and discount information of many of our physical retail outlets. I can get this discount ticket so that Messi's loyal members can be used seamlessly, including online and offline, and can be used outside the store. This is Messi's so-called mobile wallet.

Another, the use of RFID, this application is very difficult, we have studied, but in our hypermarket, the cost is too high, but now many of the United States has applied the function of RFID.

The most important thing is that the inventory is very accurate, and very fast, and knows which commodity and which size can be sold, so it is very easy to replenish it.

This Messi department store recently used RFID for its fashion. It used to be a more standardized commodity. Now it is made of fashion goods, so it can accurately spot its products.

Now Messi's skirt and men's coat and suit are very progressive. This is also very useful.