Clothing Stores Enter Office Buildings, Shenyang Girls Earn 20 Thousand

Location: hiding office buildings to create low-cost advantages

The idea of starting a clothing store in a writing room comes from Zhao Tingting's travel shopping.

After the Spring Festival this year, Zhao Tingting and his friends traveled to Guangzhou.

When shopping, Zhao Tingting found that many famous clothing brands in the locals store their offices in the office buildings. There are many customers. Some of the shoppers in the "Lou Zhong Dian" reveal that they earn more than 50000 yuan a month by selling clothes.

This way of operation gave her inspiration. After returning to Shenyang, Zhao Tingting began to plan "shop in the building".

In Zhao Tingting's view, opening a shop in an office building has been adapted to the trend of the development of the property market. Now the prices of block shops are getting higher and higher, especially the prices of busy streets and underground shops, such as Zhongjie and Taiyuan street, are even more alarming. The reason why the clothing store is opened into offices is mainly due to the high rent of commercial blocks facing the street shops.

After market research, Zhao Tingting finally rented a 90 square meter office near the joy street of East Zhongjie, with a monthly rent of 3300 yuan.

Zhao Tingting made a comparison. If the shop with the same size in the same area is open outside the street, the annual rent of the shop will be at least 120 thousand yuan.

If the store is located in the underground shopping arcade of Zhongxing Street, Taiyuan street and northbound business circle, the annual rent of only 10 square meters is at least 60 thousand yuan.

"The cost of rentals in an office building is low, and low cost can be pformed into a clothing store's price advantage."

Zhao Tingting said that the cost of store rental is low and the price of clothing can be lowered.

Features: fitting room is more spacious with IPAD browsing new style.

Compared with the bustling passenger flow in the busy shopping malls, the biggest difficulty in opening a shop in the office is the source of tourists.

Zhao Tingting admits that her target customers are white-collar workers in office buildings.

"There are more than 10 office buildings around the clothing store, with nearly 1000 people in each of them. They spend 8 hours in office buildings every day, and they can go around for lunch. There are more than ten thousand potential customers in office buildings."

Zhao Tingting said.

At noon on October 8th, two young female customers sat on the sofa drinking coffee while browsing the clothing styles displayed in the shop in Zhao Tingting's clothing store.

According to Ms. sun, her flat is upstairs in the clothing store. She seldom has time to shop when she is busy at work. It is very convenient to use her lunch break and colleagues to come out and look at the clothing store downstairs.

When she tried out a black Korean version of the woman's coat, she was satisfied, and then bought it for 200 yuan.

In attracting customers, Zhao Tingting used WeChat's friends circle, QQ group, micro-blog, consumer forum and other network channels to develop customer groups, and launched some promotional activities from time to time, usually with friends during lunch break, to the nearby office buildings to distribute clothing sales promotions.

Of course, "boudoir" clothing store in order to attract more target customers, there must be personalized marketing practices.

In order to enhance the competitiveness of the store, Zhao Tingting added a rest area to the clothing store to provide customers with considerate experience service. Customers not only have more comfortable and spacious fitting rooms, but also can drink coffee and magazines in the rest area, go online through the WiFi phone in the store, or browse the latest styles of clothing in the store through the IPAD equipped in the store, and also put forward their own dress requirements to consult the collocker in the store.

To attract more customers, it is far from enough to increase experience service. What's more, quality and cost performance are more important.

Zhao Tingting said, in the office building clothing store, we should pay special attention to the quality of clothes, bad products appear in the store, will lose loyal customers.

In the early stage of store operation, Zhao Tingting had to pick up products in Guangzhou garment factories every month in order to ensure style and quality.

"Fashion needs to be grasped by ourselves. It is not the quality of goods that we can see by pictures from clothing magazines and upstream businesses."

Zhao Tingting said that attractive clothing needs to be cleaned in person. These characteristics are the key to being imitated and not being surpassed.

In its view, although online shopping is prevalent, physical clothing stores also have their own advantages, especially those of older consumers, who have fixed consumption habits and trust in physical stores.

Zhao Tingting disclosed that the clothing store operated for six months, she earned 20 thousand yuan a month by selling clothes, and plans to open several small shops in the office lots.