Zhang Qiang, Green And Tian Tian: An Artistic Retro Style Excursion

　　 Qing Wan Tian Brand Q.VONTON is a sub brand launched by Xiamen Kai Feng Tai Trading Co., Ltd. Tsing Wan Tian pursued different life experiences and life experiences. With Chinese pastoral life as the keynote, let the retro style blend the fashion of the other side. Green Wan Tian is simply divided into pastoral series, retro series, and Sen Women series.

In the previous interview, you have mentioned that this year will expand the business category and release the women's clothing products that match with the green women's shoes. How are you doing now?

Zhang Qiang: in June this year, we released the first season of women's wear products, summer wear. But after the product was released, we found some problems. Now we are adjusting the contents, including product design and operation mode. For example, in the operation mode, we used the buyer system originally, but the version bought is not ideal. Too "Taobao", it is easy to find similar funds. After adjusting, we commissioned a team from Shenzhen to design, and strive to design women's clothing with green and Tian Tian style.

The Organizing Committee of Minnan electricity supplier annual meeting: many brands rely on price war to drive sales on line, but Qingwan Tian's unit price is not low. Please tell us about the price of brand customers.

　　 Zhang Qiang Compared with last year, our customer unit price increased by 30%, and the product sold for about 210 yuan last season will now be sold to 260. The rise in prices is mainly due to the increase in raw material prices and the increase in manpower costs. All along, green Wan Tian is raising high unit price.

The Organizing Committee of Minnan electricity supplier annual meeting: only one month left from the double eleven this year. What do you think of the time of decisive battle for this electricity supplier? How are you going to play this year?

Zhang Qiang: the consumption of double eleven will eventually return to reason. Businesses should do their best to make products and communicate with customers so as to improve their customers' stickiness to "green field" instead of relying solely on price to win. It has been analyzed that the daily sales of double eleven can reach 60 times of normal times, which proves the importance of this sales opportunity to businesses. This year's double eleven, I will pick up the explosive money ahead of time, and then explode it in advance. The selection of bursts should be based on the preferences of the buyers and the number of times the treasure is collected. The monthly sales volume should be at least 1000 pairs.

Minnan electricity supplier annual Organizing Committee: how to balance the development of online and offline?

Zhang Qiang: by careful comparison, you may find that consumers have higher requirements for online products, which are almost N shop, and online only. shoes If you dress comfortably, you will basically buy it. Green Wan Tian mainly do online, now there are some physical stores under the line, the way is to join and agent mode. With regard to O2O, which is now very hot, I will make an active effort to break through the original mode and explore a new mode.

The Organizing Committee of Minnan electricity supplier annual meeting: what are the plans for the future development of the brand?

Zhang Qiang: this year, the products of Qing Tian Tian are divided into three different series. They are suitable for the English series, the art series and the pure comfortable series. The overall positioning of products and literature and retro style. These are all aimed at further establishing brand names. In addition, there is room for improvement in the speed of supply chain reaction and product development. Some experts say that the electricity supplier has been flat for three years and has been profitable for five years. I think there is a certain reason that we should not pursue too much profit in a short time, but we should pay more attention to the long-term development prospects.