Punctuality Network Technology Li Fangzhou: The Repurchase Rate Of 42% Of Luminous Shoes Is Chao Xi.

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The Organizing Committee of the annual meeting of Minnan electricity supplier: when did it begin to engage in the related work of the electricity supplier?

Li Fangzhou: probably from 2011 to the present, the electricity supplier is the trend, and we must keep up with it.

In 2012, my team and I created the brand of women's shoes "Chao Xi".

This is our independent research and development brand, the main luminous shoe, uses the import phosphor, at present has already sold in the entire network, Tmall, Jingdong and so on each big platform has the distribution.

South Fujian electricity supplier annual Organizing Committee: why do you want to create a new brand of women's shoes?

Li Fangzhou: I used to be a distributor. At that time, the prices of goods and products were mostly in the hands of brands. This experience made me realize the importance of autonomy, so I wanted to create my own brand.

Women's shoes are a large category. They must be drilled.

Of course, we also know that it is not easy for a brand new brand to enter the market quickly.

If we want to make profits, we must control the cost well and keep the old customers.

The Organizing Committee of Minnan electricity supplier annual meeting: what are the major difficulties encountered since the establishment of the brand and how to overcome them?

There must be some difficulties. For instance, soon after the opening of shops, it is easy to see that products are not in place and goods can not be delivered after meeting with activities, especially in the second half of 2012.

But with the improvement of team building, these problems have basically been solved.

The Organizing Committee of Minnan electricity supplier annual meeting: in the competition of e-commerce, in the final analysis, it is the competition of products.

Where are our product strengths?

Li Fangzhou: Chao Xi was on the line in August 2012. At that time, we made some articles on the tongue, that is, the same shoe can match 12 different patterns of tongue.

With this selling point, Chao Xi's first product was widely praised.

This selling point explains the advantages of Chao Xi: fashion, fashion and personality.

In addition, Chao Xi also attaches great importance to brand image, product quality and comfort, without quality, and the rest is free from discussion.

Unlike other products on the market, Chao Xi does not take the low price route, and the unit price is about 150-200 yuan.

At this time, if you still spell low prices, you will only kill yourself.

The Organizing Committee of the electricity supplier annual meeting: now more and more brands are concentrating on a certain subdivision, or positioning the brand in a certain style. What kind of brand does Chao Xi prefer?

Li Fangzhou: Chao Xi is more inclined to do a good job of subdivision.

At present, the buyback rate of Chao Xi has reached 42%, and the sales volume is ranked first in the subdivision category of luminous shoes.

Although precise positioning may also lead to the loss of some guests, it is enough for us to eat only the small cake.