Benchmark Electricity Supplier Talks About Distribution Of Babu Beans Leveraging Layout Of E-Commerce Channels

It is an irresistible trend that will bring new changes to brand management and business management.

Nowadays, producers and distributors can communicate directly with consumers through the Internet.

The main body of the distribution channel is only to cooperate with each other, so that the interests of all parties can be maximized, and a win-win cooperation relationship can be created between the main bodies of the distribution channels.

Years of distribution to create distribution channels

As a famous brand of children's shoes and clothing, Babu's popularity and influence in the market need not be overstated. The successful distributor of Babu bean brand is from Jinjiang's limited company.

The company was founded in 2001, is a planning, design, production and sales of an all-around enterprise, has many well-known children's shoes enterprises to provide R & D services.

In 2012, gill joined hands with Babu bean (China) Co., Ltd. to become the sole global strategic partner of Babu (BOBDOG) global cooperative partner in China, leading the brand new process of internationally famous cartoon brands in China.

At the same time, gill also successfully created the "small president" brand of American style children's shoes.

Active interaction of participants

From the very beginning, the company has chosen to channel the channel to two or three line cities, which accounts for 80% of China's population.

At present, the offline sales network of the brand covers the vast majority of provinces and autonomous regions in the country.

In recent years, the rapid development of e-commerce, gill began to gradually layout in 2010, 2012, Babu beans in Tmall, the implementation of the whole network sales strategy.

There are 6 authorized distributors in the online level, and more than 500 distributors in the two or three tier.

How to make distributors have their own vast development areas and not restrict each other? "Brand dealers must formulate a unified price standard so as to avoid the internal price war among distributors."

Huang Chengye, deputy general manager of the company, believes that enterprises must strictly control the recruitment of distributors, and the distributor team must have some practical experience and financial strength.

In the future, gill intends to create a more comprehensive online distribution network for Babu.

Sports shoes, leather shoes and clothing will be implemented on the Internet with 360 degree of refinement of all directional and whole category development.

Benchmarking e-commerce, dialogue distribution experience

How to find distributors more quickly and accurately? Gill didn't stick to the traditional mode. Instead, he joined the Quanzhou Electronic Commerce Association, global shoe net and Minnan e-commerce channel website. In the form of "benchmarking open day" activities, the "hero post" was widely distributed, and invitations were invited to the Executive directors of outstanding footwear suppliers, excellent online distributors and brand business operators.

At 3 p.m. on October 18th, the event was held in the product exhibition hall of cheddge hill, Jinjiang.

Huang Chengye, the deputy general manager of gill, and Zhang Qiang, director of the green brand of the electricity supplier, were presided over by the guest guest of CEO Hui Hui, a group of 60 professional e-business practitioners. They shared a seamless dialogue with the hot topics on the hot topics such as "double 11" activities and Internet distribution.

"I am a designer, so I am very interested in the design and development of the company. This is the core of Babu's brand.

Without a series of products, the brand will not sell.

Zhang Qiang, who has just become a distributor of Babu sports shoes, said in interactive.

Take a group photo after the meeting.

Less natural search rate is one of the disadvantages of e-commerce brand, but through the team's input and operation, many e-commerce brands have rushed out of the world on the network platform.

Huang also expressed admiration and admiration for the excellent e-commerce team in the interaction.

"We have the advantage of R & D, product and brand. If we can absorb the excellent seller team on the network platform, we can make a brand new peak."

It is understood that the multi category distribution mode of 1+N+N has many subdivision hotline products category is recruiting online level authorized distributors.