Fine Services In Department Stores Create Value

Experts believe that for the retail industry, service is an eternal topic. In order to highlight the advantages of differentiation, businesses need to start with details based on consumer demand, so as to enhance the quality of service.

　　 Service details are easily overlooked.

Whether it is the eleven golden week or the current department store season, most shopping malls in Zhengzhou maintain high traffic and bag rate. However, the hot sales scene does not mean that the marketing war can be ended, and the competition and test of the shopping mall's soft power is still in progress.

"I've already bought a lot of things, and I can't find any lockers after half a day when I want to buy some more activities." Ms. Lee, who was shopping in a shopping mall in Zhengzhou during the celebration, said helplessly, carrying seven or eight shopping bags.

"Shopping mall public rest area is too little, not even, when shopping tired when want to rest, can only go to the beverage shop with consumption threshold." Citizen Liu told reporters.

Through investigation, the reporter learned that consumers' "complaints" were mostly focused on unclear instructions, unclear parking during peak hours, and difficult to find rest areas. Many consumers said they had experienced the difficulties of shopping under the guidance of various signs in shopping malls, but still could not find the dilemma of their destinations, even before parking.

In addition, lockers can only be seen in supermarkets, scarce storage facilities in shopping malls, limited popularity of WiFi in some shopping malls, lack of nursery rooms, lack of bathroom services, and so on, all of which have troubled consumers' shopping trips.

The industry believes that the needs of consumers will change at any time, some service details can be easily ignored, and businesses under multiple pressures can hardly take account of them.

　　 Industry

Fine service creates value

"Is your bathroom equipped with shopping bags, whether there are toilet pads, whether it is clean enough... In a sense, the bathroom is enough to see the grade of this shopping mall. This is the key to the details of the service. Zhengzhou the Mixc shopping center official said.

As the saying goes, details decide success or failure. Service details play an important role in the development of shopping malls. "Pure commodity discounts can no longer grasp consumers, service and experience are what they want, and service itself is also a kind of experience. When consumers feel the meticulous service details in the shopping mall, they can naturally cultivate a lot of loyal consumers," said the head of the business.

The responsible person of Zheng Dao garden department also believes that only by gradually improving service details can the satisfaction of consumers be improved. Shopping centres must do service work around consumer demand. In the long run, service details are constantly building a good image of shopping malls.

In the view of Ren Jia, Deputy Secretary General of Henan business association, the traditional retail industry will make the service more meticulous and win more consumers' favor. Service details can create value, virtually unite people's hearts, and enhance the loyalty and contribution of consumers. Shopping malls are not only places for shopping and leisure, but also create a warm feeling of "home". Consumers and businesses can benefit from the "win-win" situation.

　　 business

Innovative content and perfect service

"To say what characteristics and advantages of Taiwan's retail industry, I feel that the details of service must be mentioned." People in the industry who had just returned from the inspection in Taiwan were so emotional.

If the service details can also become the highlight of Zhengzhou shopping malls, Zhengzhou business will also increase its charm to a new height. In fact, the major shopping malls in Zhengzhou are already struggling to move forward.

It is understood that after the adjustment of the big business new mart, the golden free shop will increase the free rest area, expand the rest area of the original East step ladder, and lay a rest chair on the 234 floor corridor, and introduce a large number of restaurants brand. "Even if they do not consume, customers can go in for a rest. The waiter will treat the customers warmly and give him a glass of lemonade." Said the head of the big business New Mart.

"In the Mixc shopping center, we will increase the service items such as lockers, bank ATM and so on. Even for customers who are shopping with pets, we will also consider doing a good job of pet storage so that consumers can enjoy shopping time without obstacles." Zhengzhou the Mixc shopping center official said.

"Let consumers in Shopping Getting more spiritual satisfaction in the process is also the meaning of service details. " As for how to do a good job of service details, Ren suggested that businesses should strengthen the research on the demand for consumer services, constantly improve and innovate the content of services, so as to change their contingency and provide more personalized, diversified and humane services in the process of providing more sophisticated services.

　　 Outside the box

Beijing APM Shopping Mall In the background of many retail businesses struggling to produce rent for every square meter area, Beijing APM has gone against the road. It has produced two storey shops on the street side of xiaowong, and built an independent taxi station for consumers to solve problems such as hard driving and hard work. There are also TV, fan, stools and other service facilities in the space.

In addition, Beijing APM also introduced the central air conditioning fragrance diffusion system to become the mainland's first "fragrant smoked mall", and 360 square meters of space between the two atrium was built to build the central bathroom. The wide toilet space solved the queuing problem at one stroke. More thoughtful than this, the central toilet also designed children's toilets, disabled toilets and parent-child rooms for special groups such as children, disabled persons and lactating women.

Tianjin Lotte Department Store: Lotte Department Store Tianjin East Road store has a total area of 50 thousand square meters, but has invested 20% as a rest area. "Waiting for love" is the ultimate embodiment of humanized design: it is in the lounge next to the bathroom, with a couple entering the bathroom, while the other can rest in the warm and comfortable waiting area.

At the same time, the Tianjin East Road store, Lotte's department store, is specially designed for women's convenient parking space, so that women can first come in and park in a wider parking space than ordinary design, enjoying the honorable service and treatment.