Promotion Of Shoes And Clothing In Many Shopping Malls In Quanzhou

Recently, reporters visited a number of shopping malls in downtown Quanzhou, and found that 50 percent off, 40 percent off discount signs were standing on the shelves.

The price difference between the tag price and the discounted price can vary by a hundred yuan. How much is the original price of the commodity behind the high tag price and the lower discount price? Who stipulated the tag price? How did it work out? With a doubt, the reporter made a survey.

The tag price and the selling price can be several hundred yuan.

Recently, Miss Li went to a shop in the central town of Tumen street to buy shoes. She chose a pair of black leather shoes, and the price of the shoe sole was 769 yuan. The guide shopping lady could play forty percent off, the price was 475 yuan after the discount, and the difference between the discount price was nearly 300 yuan. Miss Li thought it was quite cost-effective.

In fact, this is just a microcosm of discount sales promotion.

Yesterday, reporters came to several shopping malls in the city, found that all kinds of discount signs stand on the shelf conspicuously, everywhere, some businesses played part of the price of goods 1 to 2, part of the style folded after 1 to 2 sales promotions, more businesses directly hit a discount of about 50 percent off, many of which consumers familiar with the brand.

The reporter picked up a dress randomly, the price tag showed 183 yuan, and at the same time, the price tag on the tag was 95 yuan.

An overhead price of 399 yuan shorts, the mall price of 99 yuan.

When asked by reporters, why just changed the season, shoes and clothing will be able to play such a low discount, a number of businesses to guide the purchase made a different explanation, "broken code clear goods", "inventory inventory", "factory activities" and so on are the most answer.

The high price of the sign at the lower discount, took off the coat on the tall, showing a more common price, so that consumers are in a rush for the product, it seems that do not rush to start, it will not catch up with the cheap "last train".

At the same time, if you want to think carefully, where is the price marked on the tag? Is the reason for the lower discount really the explanation given by the businessman? How does the price of a commodity come from?

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Mr. Chi told reporters that the price tag of the shopping mall is often far higher than the actual sales price, and is only a reference price, which will go through the factories, agents, wholesalers and other links, and then reach the retail terminal after the increase in price. As each link basically flows to the next link with about 80 percent off, the profit of reaching the retail terminal even at the price of 50 percent off of the tag price is considerable.

"The price is determined by the merchants themselves, and the tag is also customized and hung up."

Ms. Wang, who runs a clothing store, reveals that this is more of the means to promote sales, mainly to attract consumers' eyeballs.

Some businesses will tear up the price tag on the tag price, then paste the new price, and finally sell it at a lower discount, which will cause consumers a false impression of "cheap".

The reporter entered the "Taobao brand" on the search column of the Taobao website. The page showed 100 pages. The reporter opened a shop randomly, according to different materials, designs and so on, each price ranged from 0.09 yuan to 0.15 yuan, and the sales volume of the store was 7318.

It is understood that as long as the factory name, factory name, price and other information to the seller, the seller will be able to produce according to the requirements.

"The footwear industry is regulated by the market price, that is, the price is determined by product supply and demand, operating costs and profit factors, rather than the government guidance price."

City Price Bureau official said, as long as the product price tag, there is no fraud, price departments will not intervene.

According to the requirements of GB5296.4-1998 national standard for textiles and clothing, the tag must include the following items: factory name, factory site, product name, specification and type, fiber composition, washing method, execution standard, product grade and inspection certificate (self inspection).

At the same time, according to the provisions of the State Development and Reform Commission's "Prohibition of price fraud", "original price" refers to the lowest paction price of the trading notes within seven days before the price reduction, otherwise it is a price fraud.

"In other words, when a product is promoted, it must be a discount based on the original price."

The relevant person in charge of the City Price Bureau said, for example, the lowest price of a garment before discount is 100 yuan, and it wants to sell for 80 yuan. In order to show a lower discount, the merchant will change the tag price to 160 yuan, and then hit 50 percent off promotional price, which will result in price fraud.

"Therefore, the tag price is not equal to the original price."

"Consumers should pay attention to reservations when purchasing goods, and when they encounter price cheating, they can complain to the prices and departments of industry and commerce."

Mr. Su, a legal adviser to an enterprise, said.