Cotton LEADS: Leading Responsible Cotton Production

On the 20-23 th of October 2014, the international cotton association and the US Cotton Corp joined hands in China's international textile fabrics and accessories (Qiu Dong).

To jointly promote cotton and cotton textiles.

Through the Cotton LEADS project, the two organizations are leading the industry to pay attention to responsible cotton cultivation and procurement.

Since its launch last October, the Cotton LEADS project has been widely recognized by the industry.

The project is committed to leading responsible global cotton production.

Mr. Berrye Worsham, President and chief executive of Cotton Corp, said: "since the establishment of the Cotton Corp in 1970, the company has always promoted the sustainable development of the cotton industry.

The Cotton LEADS project reflects the principle that cotton in the United States and Australia is planted in a responsible way and is continuously improved through a truly and measurable way.

The Cotton LEADS project was co founded by the Australian and American cotton industry alliance.

Around the world, there are about 2000 million cotton growers.

Because of the huge number of cotton fields and the high cost of providing support and certification for single cotton fields, the sustainability certification of these cotton fields is facing great challenges.

The Cotton LEADS project provides a new solution for the global cotton industry.

At present, more than 230 partners have joined the project.

Adam Kay, chief executive of the Australian cotton association, said in an interview with China Textile Economic information network that the Cotton LEADS project is adhering to the core principles of sustainable development, best practice application and supply chain traceability. It aims to provide a reliable and responsible cotton supply chain solution for manufacturers, brands and sellers.

"Enterprises in the textile supply chain ensure that the raw materials used are produced and certified in a responsible manner.

As a result, buyers only need to focus on product innovation and efficiency.

In order to better meet customer expectations. "

Mr. Mark Messura, senior vice president of supply chain marketing at Cotton Corp, added.

In addition, in the booth W2D02, with the theme of "discover what cotton do", the Cotton Corp and the international cotton association of the United States are also demonstrating innovative technology and products, focusing on industrial chain opportunities, exploring marketing strategies and enhancing the competitiveness of partners.

Ms. Mao Kailin, director of the US International Cotton Association, introduced, "whenever the participants see the new brand logo of COTTON USA, it will be noted that it represents the quality products of American cotton production.

The persistence and industrial spirit of American cotton growers can be inherited outside their country.

This simple and fashionable logo interprets the connotation of the innovative American spirit and "purity, quality and responsibility", and also implies the passion of American cotton growers for seeds, sunlight, soil and American cotton that are closely related to our lives.

COTTON USA trademark certification enterprise central cotton

Ltd., Sanyang Textile Co., Ltd. and Wuxi first cotton mill and the American SUPIMA association also presented their products and services at the exhibition.