Red Star Plans To Build 100 Aegean Sea Shopping Parks In 2020

In the past year, 40% adjustments have been made on the basis of the actual operation, and the sales volume has increased by 50% and the passenger traffic has increased by 30%.

On the customer experience, recently, the Aegean Sea shopping park 1st Anniversary celebrates the introduction of Xiao Huang people, using real doll and static exhibition "static and dynamic combination" way, the small yellow element fully integrated into the shopping mall. In the Red Star Commercial General Manager Li Jia's view, this small yellow person's activity, is Aegean Sea. Shopping Park The important symbol of building a socialized commercial public space concept is not only to arouse young people's desire to experience and share, but also to combine activities to create a fashionable and pleasant atmosphere in the field. "To sum up in a word, that is the main point of this activity, which is the customers of Aegean Sea, not just the little yellow people."

　　 Beijing Sun Huanyu, general manager of Aegean Sea shopping park, said Aegean Sea shopping park in the adjustment process, not only increased the volume of dining, but also carried out a large degree of adjustment of children's formats, with the main store Pororo as the representative, overweight children's formats, with children driving families, with physical examination to drive consumption, to "small" see big, forming the whole family consumption matrix.

In addition to Beijing, Hongxing real estate is now in Kunming. Shanghai Tianjin, Chongqing, Fuzhou and other 25 cities, 38 complex project development. In the next 8 years, Hongxing real estate will take Beijing, Tianjin, Hebei, Yangtze River Delta, southwest and northeast as the 4 major strategic areas with a total investment of nearly 100 billion yuan, and strive to build 100 Aegean Sea shopping parks in the whole country in 2020.

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Costco, the second largest retailer in the United States, announced the opening of strategic cooperation with Tmall international of Tmall group. Costco began to enter the Chinese market with the way of opening official flagship store in Tmall.

Costco is the largest chain member storage store in the United States. At present, Costco has more than 500 branches in 7 countries, most of which are located in the United States, while Canada is the largest foreign market. Costco already has 72 million members, and its members spend only 55 to 110 dollars on their single consumption.

Recently, however, Costco has been weak in the domestic market. Up to May 11th, the latest quarterly report shows that Costco sales in the US account for about 72% of its total global revenue, while the US and Canadian markets have less than 7% growth, of which Canada's growth rate is about 2%, while other market revenues are relatively low, but the growth rate is 15%.

The temptation of Costco in China's emerging market is undoubtedly enormous. According to the Ministry of Commerce's "China Electronic Commerce report (2013)", in 2013, the volume of e-commerce transactions in China exceeded 10 trillion yuan, an increase of 26.8% over the same period last year, of which retail sales exceeded 1 trillion and 850 billion yuan, accounting for 7.8% of the total retail sales of social consumer goods, surpassing the United States as the world's largest online retail market. Such data can not be heartbeat, Costco global executive vice president Jim Murphy (Jim Murphy) said: "in the face of China's consumer demand for imported goods growing consumer demand, Costco sees and is optimistic about China's consumer market in the present and future great growth space."

Many international retailers in China have tried to find products and storefront designs that meet the tastes of Chinese consumers. However, the performance of WAL-MART, best buy, eBay and other retailers in the Chinese market is disappointing.

In the two quarter, WAL-MART's sales in China increased by 1.1%, but the number of key store sales declined by 1.6%. David Cheesewright, WAL-MART's international business director, admitted at the October 15th investor conference that China's business remained unsatisfactory after 17 years of operation.