"Xiqiao Fabric" Stunning International Textile Expo

October 20th - 23, 2014 China international textile fabrics and accessories (Qiu Dong) exposition is held at Shanghai New International Expo Center.

The Xiqiao fabric exhibition group, composed of 20 South China textile enterprises such as Zhixing, Li Sheng and Qiao Li, is exhibiting together with manufacturers from all over the world to compete with each other to show the charm and charm of Xiqiao fabric "fashion, fashion, quality and low carbon".

In October 21st, when Xiqiao fabric was exhibited in Shanghai, a cowboy fashion storm from Xiqiao also landed in Shanghai.

The first "Xiqiao road" cowboy fashion show, led by well-known fashion designers in New York, is blooming in the Expo site.

At the Expo, Xiqiao enterprises exhibited more than twenty thousand new fabrics, hoping to expand the visibility and market share of the town's textile fabrics at home and abroad through the help of the International Textile Fair's high-quality platform, help enterprises expand the domestic and foreign markets, find more high-quality customers, and realize the cooperation and docking of the upstream and downstream industries chain, so as to achieve mutual benefit and win-win situation and promote the sustainable development of Xiqiao's textile industry.

Twenty thousand more new fabrics appear at international exhibitions

At the fair, Xiqiao enterprises not only exhibited various kinds of textile fabrics such as jeans, men's wear, women's wear, children's wear, knitted prints, but also brought many clothes and costumes to show.

Some exhibitors have designed men's clothing, women's clothing and other finished garments according to the characteristics of fabrics, such as business casual wear, fashion casual wear, fashion sportswear, casual pants and so on, in order to achieve the greatest display effect.

"The denim in Xiqiao is good in color, elasticity and handle. I have collected samples from several companies, and I will try to cooperate with them when I go back to compare them."

A clothing company in Jiangsu said.

"Xiqiao Town, as a famous town of Chinese fabrics, a national textile model industry cluster and the ten major textile market in the country, exhibits the latest research and development fabrics in Xiqiao every year through the Expo, which is one of the best ways to test the market reaction."

Huang Songhua, mayor of Xiqiao Town, said that the booth area of Xiqiao popular fabric exhibition group expanded year by year. The exhibition area was nearly 2000 square meters. Exhibitors continued to introduce new ideas, attracting wide attention from domestic and foreign merchants, experts and all walks of life.

The Xiqiao Pavilion continues to organize exhibitions in the form of "tug of arms" at this year's Shanghai accessories exhibition. It actively guides textile enterprises to take the brand spinning route, and enhances the competitiveness of clusters by enhancing the research and development of products, upgrading product grades and shaping brands.

Cross Provincial Exhibition to seize the market of Yangtze River Delta

The first "Xiqiao road" cowboy fashion show is the first large-scale release of Xiqiao cowboy fabric in Shanghai.

Clarence Ruth, the chief designer of the show clothing, is the former visual director of Ralph Lauren and Abercrombie & Fitch, the annual designer of GQ magazine.

This time he collaborate with the design team headed by Hongkong independent designer Sun Yidan and Donghua University, using his perspective and the sparks between Chinese and Western cultures, showing a brand new Xiqiao.

The show has invited more than 30 Chinese and foreign models to wear more than 120 sets of fashionable design clothes. The themes of the three series of cowboy classics, beautiful prints and sports fashion are displayed around the themes of "New York New York", "boundless flower sea" and "spin jump". It shows the charm of the collision between Xiqiao fabrics and creative fashion design concepts.

It is understood that Xiqiao chose to hold a fashion fashion show in Shanghai. On the one hand, it hopes to use the same opportunity as the China international textile fabric and accessories (Qiu Dong) exposition to allow more domestic and foreign buyers to participate in it, to understand Xiqiao cowboys in a more comprehensive and in-depth way. On the other hand, it focuses on the in-depth development of the Jiangsu and Zhejiang market.

At present, Xiqiao has been linked up with the Chinese garment city Changshu, Ningbo, Shishi and Humen for many times, and has joined forces with strong forces and achieved good cooperation results.

Through this release show, the town hopes to further expand the brand awareness of Xiqiao cowboys in the Yangtze River Delta region, establish brand image and improve the market share of Xiqiao fabrics in the local market.

Depth

Traditional industries and financial and technological passion collide

"Xiqiao fabric" intends to work together with Alibaba to build an e-commerce platform.

2014 Shanghai China international textile fabrics and accessories (Qiu Dong) exposition is the largest and most influential professional fabric exhibition in the world, attracting apparel brands and trading companies from all over the world to visit and purchase.

At the fair, there are two distinct features of the Xiqiao enterprise booth.

First, every enterprise has posted a two-dimensional code in the prominent position of the booth. Customers can use the mobile phone scanning to log on to the official website of the enterprise to understand the business situation and more product information. Two, on every booth, besides the name and LOGO of the enterprise, the LOGO of "Xiqiao fabric" has been set up uniformly, showing the characteristics of Xiqiao fabric "fashion, fashion, quality and low carbon".

The trend of technology and branding of Xiqiao textile industry is obvious.

With Xiqiao Textile City and Xiqiao textile industry base as the carrier, with the integration of production, learning and research and Jinke production as the driving force, Xiqiao is now ushering in a new round of agglomeration and upgrading, so that excellent textile enterprises represented the leading trend of international textile industry.

A long history of traditional industries

Xiqiao textile industry has a long history. According to written records, it has a history of more than one thousand years.

In the Ming Dynasty, Foshan had become the largest cotton spinning center in Guangdong. During the Jiajing period, Xiqiao enjoyed the reputation of "the wide yarn is one of the world and the silk is honored with the Divine Land".

In 1873, Chen Qiyuan, a village in Xiqiao, founded the Changlong reeling factory at the foot of the Xiqiao mountain, becoming the first modern capital enterprise in China.

According to records, the factory "beautiful silk, sold in Europe and the United States two continents".

This not only greatly impacted the traditional handicraft industry, stimulated the germination of capitalism, but also brought the Pearl River Delta into the new international market, which had a profound impact on China's national industry.

The wheel of history is roaring ahead, and the textile industry of Xiqiao is greeting new times in a nirvana.

In 2003, Xiqiao was awarded the "China" by the China Textile Industry Association.

The title of "famous town".

Today, Xiqiao is the first textile industry upgrading demonstration area in China. It is the second largest textile production and sales base after Zhejiang Shaoxing.

Playboy, woodpecker, YOUNGOR (600177, stock bar), red bean and Chinese fir, and other famous Chinese clothing brands have long locked the fabric source in Xiqiao.

There are more than 840 textile and garment enterprises in Xiqiao. Among them, there are 146 Enterprises above Designated Size, with 60 thousand employees, more than 30 thousand looms and an annual output of 2 billion 600 million meters. They are one of the three major textile wholesale markets in the country, the largest textile wholesale trading market in Southern China, the large wholesale market in Guangdong, and the key market for the cultivation of circulation.

Textile industry has always been regarded as a traditional and highly polluting industry. However, Xiqiao's textile industry has repeatedly subverted the original cognition of the outside world, showing the determination and belief of "Qiao Shang re starting".

More than 140 years ago, Chen Qiyuan founded the Changlong silk reeling mill and was awarded the title of "China's famous fabric town" by the China Textile Industry Association in 2003. From the small workshop to the modern machine production, to the "circular economy industrial park in Guangdong province" and "the green demonstration Industrial Park in Guangdong province", from shoulder to shoulder to the ten major textile market in the country, to the "famous war Exhibition" in the world.

Xiqiao not only renown the textile industry with its own actions, but also promotes itself to the big market and win the great future by constantly innovating and upgrading the textile industry.

Transformation and upgrading of industrial chain to extend to the terminal

At present, Xiqiao's denim fabrics, home textile bedding, shirt fabrics and jacquard products have become the "weathervane" leading the domestic fabric popularity. The Xiqiao fabric is famous for its "new, fine and special" in the domestic market, and has formed a certain scale and influence. Over the past few years, about 200 products have been selected for "China's popular fabrics".

However, the fabric is only the middle end product. It lacks the advantage of brand building. It is not known to the vast number of consumers. Its popularity and reputation are limited to the industry, which is not conducive to the extension and development of Xiqiao's industrial chain, but also to Xiqiao's regional brand.

"For example, the label of a garment will be written on the place of origin and site. Although Xiqiao provides the most important raw material for clothing, the place where the fabric will not be placed will not be written on the tag, and the popularity of Xiqiao will need to be promoted through terminal products.

Only by extending to the end product can Xiqiao's textile card go further. "

Guan Haiquan, deputy secretary and deputy mayor of Xiqiao Town Committee, said.

Therefore, in recent years, the textile industry in Xiqiao has made constant breakthroughs in pformation and upgrading. It has not only established industry benchmarks frequently in terms of "building chain" and "strong chain", but also made great achievements in the "complementary chain".

On the basis of strengthening the "weaving", "dyeing" and "market" links, we have vigorously introduced the upstream and downstream industries such as raw materials, institutions, clothing, home textiles, logistics and so on, forming a one-stop industrial development mode.

After the completion of the construction of the garment industrial park, which covers an area of 1200 mu, the major well-known enterprises such as pure clothing, Zhixing textile, de Yao Xiang Sheng, southern printing and dyeing, Xinguang knitting, Huafeng Textile, Dai Funi, Qisheng and Yusheng have been put into production, which is further improving and expanding the textile industry chain.

The specialized market is a window and platform for the industrial cluster to communicate with each other. It is also an important way to extend the industrial chain to the terminal.

Guan Haiquan said that the town will invest 5 billion yuan next year to build a new international textile city with high standard planning.

At the appointed time, the international professional textile and clothing trade city, including raw materials, fabrics, clothing, home textiles, accessories, processing, warehousing logistics and business office, product display, financial services and electronic commerce, will further promote the pformation and upgrading of the textile industry in Xiqiao.

Through a series of effective measures, Xiqiao's new round of pformation is showing a new effect, and the industrial gravity center is moving smoothly from fashion to fashion, creativity and service.

The beauty of textile industry lies not only in products, but also in the creative vitality of the industry, and the ecological system constructed is more harmonious with consumers, thus forming a sustainable positive development.

Jinke production fusion president to see the exhibition to boost lending confidence

This time

Xiqiao specially invited some financial institutions in the town to visit the site to let them feel the determination of the pformation and upgrading of Xiqiao's textile industry, give more confidence to the development of Xiqiao's textile industry, provide more convenient support services for the development of enterprises, and further promote the establishment of a good credit financing relationship between financial institutions and Xiqiao textile enterprises.

"The development and progress of the industry is very fast indeed. We are more confident in the lending of enterprises.

Next, we plan to explore and cooperate with the three parties of enterprises and governments in order to solve the financing difficulties for enterprises.

Li Weimian, governor of Xiqiao branch of Guangdong Development Bank, said after visiting the Expo.

The bold attempt and positive citation of e-commerce mode also made the pformation and upgrading of Xiqiao's textile industry significantly faster.

At this fair, Xiqiao textile enterprises continue to vigorously embrace e-commerce.