Autumn And Winter Clothing Sales Are Inversely Proportional To The Price Of Domestic Clothing Market.

In the near future, since autumn and winter comes on the market, China

There has been a marked rise.

Meanwhile, sales of clothing have declined.

According to the insiders, despite the fall in cotton prices at the beginning of this year, the price of clothing has not been lowered. Enterprises need to digest the 50% increase in cotton in the past 3 years.

Affected by this, clothing prices are hard to fall.

According to the National Bureau of statistics, in August 2014,

Consumer prices for similar commodities rose by 2.8% over the same period last year, the same as those in July, the highest since November 2012, or 0.4 percentage points higher than the same period last year.

In August 2014, the retail sales of major retail enterprises in China increased by 9.4% over the same period last year, and the growth rate was significantly higher than that of last month and the same period last year, the highest growth rate since the beginning of the year. The retail sales of all kinds of clothing continued to show a downward trend compared with the same period last year. The volume of retail sales of clothing has decreased by 1.9% in the 4 consecutive months since May, and the decrease in August has been widened compared with that in July.

It is understood that in August, the prices of clothing and goods rose by 2.6% over the same period.

Among them, clothing prices rose 2.8% compared to the same period; clothing processing service charges rose 5% compared to the same period, rising 0.2%.

1~8 monthly average clothing prices rose 2.4% over the same period, of which clothing prices rose 2.5% compared to the same period, clothing processing service charges rose 5% over the same period.

In order to understand the price of clothing in the consumer market, reporters came to several large shopping malls, found that the autumn and winter clothing in the mall has been put on shelves, clothing prices rose significantly.

In a large shopping mall, the reporter found a middle and high-end women's clothing brand similar style coat. Last year, the new product was priced at 2000 yuan / piece. This year it was raised to 5000 yuan / piece, and the price of some long sleeved T-shirts rose from several hundred yuan to thousand yuan.

Because of the rise in clothing prices, consumer purchases have decreased.

"Recently, clothing prices in shopping malls have gone up very high. The prices of garments of the same style and fabric are much higher than that of last year.

Although some brands are holding promotional activities, prices are still high, and consumers can only buy them cautiously.

A consumer is picking women's clothing.

For clothing prices, the industry believes that, despite the beginning of the year

Down, but enterprises still need to digest the previous 3 years cotton accumulated 50% increase.

In addition, some domestic enterprises are also conscious of raising brand positioning through pricing.

According to the statistics of the China National Business Information Center, the top 10 brands in the major retail enterprises nationwide in August 2014 accounted for 30.79% of the total market share of the top brands, and the top 10 brands of the T-shirts sold in the major national retail enterprises totaled 16.16%, the concentration level was relatively low, and the overall market share of all brands was less than 3%. The total 10 market share of the 10 major brands in the major national retail enterprises reached 14.55%, and the concentration level was relatively low.

The market share is less than 3%, and the 10 major brand market share of the national key large retail enterprises is 10, and the total market share of the 10 brands is 53.92%. The other brands have a relatively low market share and less than 5%. The total market share of the top brands in the major national retail enterprises is 10, and the brand share of the brand is 28.51%. The other brands are fiercely competitive, and the market share is below the total. The total occupancy rate of the national key large retail enterprises before the sale of sports clothing is Adidas, higher than that of July. NIKE and Manifen rank the top. Reporters learned that, in August 2014, the top 10 brands of the major retail enterprises in the country accounted for 28.51% of the total market share of the top brands, and two of the nine brands (601566, stock bar) and tiger, and the other brands were fiercely competitive.