Li Rucheng: My Energy Is Still In Fashion.

Speech, contract, ribbon cutting, completed the process of things, Li Ru became free to sit down, watching a set of MAYOR clothing unviolated and feeling around the display, from time to time there are guests trying on; not far away, the clerk is giving a guest volume measurement, his mouth showed a satisfactory smile.

MAYOR is a high-end brand of YOUNGOR, focusing on business and customization.

A few days ago, a new member of YOUNGOR MAYOR Pavilion, the world-renowned fabric supplier CERRUTI DAL1881, was on the way to Yanan, Hangzhou.

Although in the past 15 years, the former had purchased fabrics, such a simple trading relationship has not satisfied the needs of both sides. This year they signed a strategic cooperation agreement.

As a result, Li Rucheng, the chairman of the less developed YOUNGOR (600177), came to the scene. The 84 year old CERRUTI DAL1881 Nino Cerruti came from Italy. The time difference was not adjusted, and she came to the stage to talk about fashion and the Chinese market.

With two people writing on paper, more than 130 years of CERRUTI DAL1881 will specializes in developing fabrics for YOUNGOR.

According to Li Cheng Cheng, the market of garment customization is slowly rising in China. Domestic technology is not inferior to foreign countries, and may even exceed them, but there are still some gaps in fabrics.

Light, thin, soft and pendant are easy to say.

This is why YOUNGOR chose CERRUTI DAL1881, one of Europe's three largest fabric suppliers.

On the same day, some fabrics have been placed in the counter, no matter grid or stripe, soft and delicate.

One VIP pointed to a piece of Tibetan blue fabric and said, "it's rare to wear custom clothes for four or five years."

The benefits of Li Rucheng's joint efforts with Nino Cerruti are much more than that.

According to introducing, before a set of 30 thousand yuan or so of Italy brand custom tailored suit, after 8000~12000 yuan is enough, really saved more than 60%.

If the garment is resized according to the size of the garment, consumers will be able to wear custom clothes in only 7 days.

Through the period of LOGO worship, the consumers of big brands are becoming more and more smart.

Smart and smart lifestyle is a trend of fashion consumption in the future. It is also a sustainable consumption force.

MAYOR wants to hurt these people's consumption.

"Three carriages, the future will shrink in real estate investment, financial investment depends on opportunities, clothing is still the main business of YOUNGOR."

Li Rucheng told the Qianjiang Evening News reporter that clothing is his second occupation (the first is educated youth), is also his most valued occupation, even in the scene, he only depends on the visual inspection, can accurately "measure" a person's clothing parameter.

As a member of the household, he has data support: this year, the number of YOUNGOR's domestic clothing sales has dropped by 10% compared with the same period last year, with sales growth of 10% and profit growth of 20%.

In the face of such data, Li Rucheng has no reason not to say "my energy is in clothing", and the current starting point is MAYOR.

In his vision, MAYOR is a fashionable living hall where people enjoy the best fabrics, crafts and services.

And this fashion Pavilion will have 500 MAYOR in the next 5 years.

Customers can make reservations online, and within 72 hours of receiving orders, the nearest MAYOR stores will have professional fashion consultants to come to door service, of course, customers can also designate designers.

In Li Rucheng's view, the competition of the garment industry in the future must be the coordinated operation of the industrial chain.

Like a woman, the five senses are not the most beautiful, but they are the most beautiful, and the effect of industrial chain synergy lies in this.

Though not often seen, Li Rucheng's speech is as pragmatic and sincere as ever.

Looking at the 84 year old Nino Cerruti still running around the world, he wanted to retire more than once and said "we should continue to do it".

Looking at the twilight cage in West Lake, the 63 year old said softly, "MAYOR is a dream for me."

Eyes fell, and the lights of the music fountain were lighting up.