Haimen Industrial Park Wang Jidong: Home Textiles Should Absorb Elements Of Creative Culture.

Culture is the root of a city and the soul of development. Since October 26th, Haimen has held the second exhibition week of Jianghai art, aiming at promoting the culture of Jianghai and speeding up the construction of a strong cultural city. Yesterday, reporters on the home textile industry how to integrate more cultural elements, enhance the competitiveness of the home textile industry theme, interviewed Haimen Industrial Park Management Committee Deputy Director, Wang Jidong, deputy director of the market management committee.

Q: home textile is a pillar industry and a rich industry in our city. It is also a characteristic cultural industry. How can we integrate more cultural elements, especially the elements of Haimen's Jianghai culture?

Answer: the design of home textiles is rooted in life. It is necessary to integrate many cultural elements in the history and real life into home textile design, so that the home textile products designed can meet the needs of different consumers.

Jianghai culture is a cultural feature of Haimen. In recent years, we have taken the "Zhang Jian Cup" home textile design competition as the starting point, the home textile trend has been released as the carrier to promote the "Jianghai" and "Sinicization" of the textile design elements. We have designed a home textile masterpiece with Chinese elements and displayed it through the China Home Textile Museum.

　　 China The Home Textile Museum is the core cultural tourist attraction of the 4A level tourist attractions in the state of the national bridge. The total construction area is about 8500 square meters. It mainly includes 7 pavilions: "the Industrial Museum of the stone bridge industry, the home textile trend Museum, the Chinese embroidery Museum, the famous brand shop, the award-winning Museum, the Development Planning Museum, the brand cultivation hall" and so on. This is a concentrated exhibition area of home textile culture, displaying dozens of embroidery art treasures of the Chinese civilization, showing hundreds of pieces of fashionable home textiles, which are innovative in design and originality, explaining the spanformation and upgrading of China's home textiles, enhancing the understanding of Haimen's home textile culture and enhancing the influence of Haimen home textile culture.

Q: "tourism shopping" is the intermediate stage of market purchasing and trade mode. Through tourism shopping, the Chinese culture of home textiles is promoted to the world, and the world culture is introduced into Haimen. In this process, how can home textiles absorb more elements of the world?

A: this year, we learned from the experience of the Yiwu market and successfully implemented the "tourism shopping" mode. Foreign merchants went directly to the market for "tourism shopping", which is a new shopping way linking Haimen home textiles to the world. The implementation of this shopping mode not only lays a solid foundation for the implementation of the market purchasing trade mode, but also opens up channels for Haimen home textiles to go to the international market.

To open up this channel, the Chinese elements of Haimen home textile are brought to the world culture of international home textiles. This requires Haimen's home textile design to adapt itself to the trend of international home textile culture, and design personalized products according to the needs of home textile culture all over the world. Haimen's home textiles will integrate more elements of the world in the future. Therefore, we will invite international exhibitions to attract domestic and foreign home textile design products in the future. At the same time, we can also move the exhibition to foreign countries and grasp the fashion trend of the world's home textiles in a timely manner, so as to create conditions for Haimen's home textile design to "internationalize". At the same time, it will expand the international influence of the "Zhang Jian Cup" home textile design competition and attract more international designers to participate in the competition.

Q: Home textiles Culture can be displayed through design, and it is the key to design industrial development. How does Haimen cultivate the design industry?

A: from the perspective of cultural industry development, the design industry belongs to the cultural industry, and from the core competitiveness of the textile industry, the design is the key. The key competitiveness factors of the home textile product are material and style, and the style is design.

Haimen's home textile industry has been developing for more than 30 years. Especially in recent years, enterprises are becoming more and more aware of the importance and necessity of design, and the design industry has also developed rapidly. But overall, the size of the design industry is not large. Designers, especially those with high standard of design, are few. Increasing the development of design industry and gathering design talents is one of the key points in Haimen's home textile industry. We will take home textile innovation. Industrial Park As a carrier, we combine the cultivation of design enterprises with the introduction of the design and creative base of colleges and universities, and build Haimen as a creative textile industry base for China and the world.