New Retail Business Of Chinese Entity Retail!

As China's largest department store group, DAC has more than 200 large and medium-sized shops in 70 prefectures and cities in 14 provinces, receiving 500 million customers in the year, and operating nearly 300 thousand kinds of commodities. In the physical retail industry, it can be said that it has the strength to make rules of the game. The big business group that borrowed the dog online and turned the "new electricity supplier" to play this time? On the eve of the Internet, the reporter interviewed Liu Sijun, vice president, executive vice president and general manager of tin dog network.

　　 Online "one yuan grab" grab customers to shop entity shop is the end of online consumption.

In July 18th this year, the "big business dog" mobile platform Online beta. Consumers can download APP on mobile phones or enter the "big business dog" web version through mobile browsers. Liu Sijun used the new iPhone6 to demonstrate for reporters. On the main page of "big business dog", it was divided into two channels of department stores and supermarkets. At present, the supermarket is carrying out the time limit activities of coupons. It is just around noon. The morning market has just been robbed, and the evening market has been robbed from 17. After the discount products are added, the "please look forward" watermark is added. In the countdown, Liu Sijun told reporters: "all the vouchers to be collected will eventually be checked out at the store." That is to say, the online discount products must be paid and picked up at the store.

According to previous media interviews with insiders, in the absence of online payment and door-to-door service, the time limit for a single item is 20%. The average conversion rate is 3000 per day, which is higher than the average conversion rate of 2% of the traditional electricity supplier. The average daily sales volume of the discount is 1 million 800 thousand yuan based on the traditional department store price of about 600 yuan.

For another activity in the supermarket, "one yuan robbery", Liu Sijun said, "one yuan grab" goods are confirmed by background analysis, shopping at supermarkets everyone wants to buy, very attractive commodities. After the launch of the tin dog network in November 8th, the guests could be paid online, but they still need to pick up the goods at the store. "In this process, the guests are bound to buy other products."

"One yuan robbery" looks like grabbing preferential commodities, in essence, is for solid store drainage, "rob" to shop. Through the mobile terminal of the big business dog, it has effective docking with the store, transforming the online browsing volume into offline passenger flow, and truly realizing the landing of the Internet. "The electricity supplier with a physical store is the end of online consumption." Liu Sijun said.

　 　 Physical store Members upgrade electricity supplier members play more colorful.

Attracting customers from online to physical stores is only the first step. After that, there are more diverse and colorful ways to play. Liu Sijun said that before that, it would take some time to connect with the brand supplier inventory through the single product management system on the mobile terminal APP. The inventory, color, size and accessories information should be standardized. The process is expected to be completed by the middle of next year.

Next, we will upgrade our store members. After upgrading, members can understand their score on the mobile phone side and get a more cost-effective integral consumption plan. "You can buy deep discounts with integral points, buy ten yuan for a dollar, or buy tickets with points," Liu Sijun said. This function is expected to be launched at the end of the year, and "buy a good color in the new year".

The platform of tin dog network will pay more attention to localization resources. Relying on the large membership group of big business, we will talk about cooperation with local hospitals, scenic spots, catering and entertainment enterprises. "In the future, members of the tin dog network can enjoy many value-added services with mobile phones, and the welfare benefits of the entities will also be retained." In the past, big businesses earned money from the shops, and after being restricted by the scale and business hours of the store, they could serve a large number of customers in 24 hours.

Through electronic members to achieve a high degree of interaction with consumers, through the store high-density WIFI coverage, let live experience into online shopping, through mobile payment and offline payment combined to enhance the convenience of shopping, so as to achieve the big business entity store to land and air integration channel zero sale mode transformation and upgrading.

　　 Big data to master thousands of thousands of mobile phone services terminal

For consumers, based on the rich format and commodity resources of DAC group, tin dog can display massive authentic products and promotional activities at the mobile terminal. Through online payment and city logistics, 24 hours shopping needs can be satisfied, so that the shopping experience is smoother, the product recommendation is more precise and personalized service is more convenient. Liu Sijun said: through online collection of data, tin dog network will accurately understand the preferences of members, so as to customize personalized mobile clients for members.

about Brand supplier Based on the big data system of big business group members, tin dog can provide the most complete and effective channel marketing solution. Liu Sijun explained that brand suppliers can carry out online pre-sale before launching new products, and then distribute goods in a targeted manner. "Bid farewell to the stock backlog caused by blind purchase, and shop display can also be minimized, because most products can be displayed on virtual shelves." The big business group will open more venues, introduce excellent brands developed on the Internet, help them operate in offline stores, introduce high-quality overseas brands to China better, and introduce local featured products to brand marketing and sales promotion.

Liu Sijun also revealed: "tin dog network is planning to build a public electronic business platform for the entire Chinese retail industry, and export the system, management system and operation system of tin dog network. So that the tin dog network was born in big business, and not only for big business. " Liu Sijun hopes to achieve this goal in four years.