Most Of Shanghai'S Traditional Department Stores Have No Intention Of Fighting "Double 11".

Originally, the festival of electric power manufacturers has been facing the counterattack of traditional department stores.

However, an interview with the morning newspaper reporter found that the Shanghai traditional department stores were polarized this year: some shopping malls were actively participating in the war and even planned to take up the guests in advance, but more department stores, such as the first eight hundred, the new world, and the Paris spring, all said that more energy was put on the cross year promotion at the end of December.

The scene of squatting in front of the computer for "double 11" spike may be changed.

With the entry of WeChat micro-blog and APP, it will be more convenient for consumers to buy 11 or more stores this year.

Insiders say.

Yesterday, Shanghai Joy City said, "double 11" period, they will cooperate with Alibaba, launched in the mall designated area mobile phone "shake" activities, the winners can get iPad mini, network special price spike opportunities and online shopping red packets and other prizes.

"This is actually an activity that Alibaba trains and contends for mobile phone users."

Yuecheng responsible person said.

Prior to this, at the Alibaba press conference, wireless technology has been summed up as one of the three strategies of Tmall's "double 11" this year.

Wireless Tmall, mobile phone Taobao, Alipay wallet, Amoy point and other Alibaba's APP will participate in it.

It is not just Alibaba that tap the potential of mobile terminal users.

Jingdong said recently that on the eve of "double 11", Jingdong's pat Network will launch a pat store, and Jingdong micro shop will be launched after upgrading.

As a result, "double 11" period, Jingdong mobile client, WeChat shopping entrance, mobile phone QQ shopping portal and Jingdong micro shop and patting micro shop can enter spike.

In addition, Jingdong will also use Tencent's WeChat, mobile phone QQ and many other resources.

For the bustling business, the reaction of Shanghai's traditional department stores is polarized.

The first department store, the new world, Paris spring and other traditional department stores all said that the shopping malls in November have not been released for the time being, and there should be no big moves, and more energy will be placed on the cross year promotion at the end of December.

However, there are also businesses to take the initiative.

Hu Jinqiao, deputy general manager of Shanghai Bailian Group Limited by Share Ltd, said that before November 11th, all of its stores will carry out online and offline activities.

Customers can book ahead to some of the most popular items on the Internet, and then pick up the goods at the appropriate counters after the payment is completed.

Fu Minggan, general manager of Bailian central, said that in order to seize the market ahead of time, they will launch the "Thanksgiving reward club" in November 8th. From 9 to 24, the more than 300 brands will be involved in the whole line, and 80 percent off promotions will be launched for many kinds of products.

"As far as I know, all the department stores in Shanghai have studied double 11".

However, this does not mean that traditional department stores must join. "

Chen Xiaoming, director of the Electronic Commerce Department of Shanghai Business Committee, said that in October, the Shanghai business system had run the Shanghai Shopping Festival, and December was another year's promotion of traditional department stores.

And for physical department stores, the cost of doing the activity is much larger than that of the electricity supplier. The most obvious thing is that the increase in the flow of people is also a great safety hazard.

"Traditional department stores do not sell well in one day, but their advantages are not obvious."

Chen Xiaoming said.