Shopping Mall Gave The Dream Of "Department Store" Two Dreams.

There is no denying that China's commercial real estate is not doing well. Although the area is increasing year by year, it is in fact an era of great commercial retreat. This is very related to the invasion of e-commerce. After all, the top 100 consumer goods account for less than 10% of the total retail sales, so the impact of e-commerce is very large.

"Therefore, we come to a conclusion that the era of aimless consumption ends and the era of brutal competition is coming.

In fact, when you go to the shopping center, you can see that our retail sales are falling down continuously, and the experience is more experienced.

Children, entertainment,

These very strong experience formats have already come out, and what kind of business will be replaced by the commercial areas that we are letting out? Niche products, design products and personalized products will fill these commercial areas. "

Xie Meng commented on the shopping mall.

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Together, it is the way that the good Plaza provides consumers with experience. According to Xie Meng's way of thinking, it is to give consumers good reasons for N.

This combination means simply to achieve a concept of "people have my essence", for example, every shopping center has a movie theater, especially 3D.

This is the best way to achieve this goal. It is not only 3DiMax, but also the largest in the country, with a total of 2500 seats.

If entertainment and catering can only give customers an excellent sensory experience, then the pformation and pformation of "department store" in the Plaza will give the Department two dreams.

The management of Zheng Jia Plaza believes that department stores must enter shopping centers, and shopping centers must also enter department stores. Therefore, the best thing is to create "small and beautiful department store" of "big shopping center" - Hi department store.

If it's just business, it will eventually block itself in the small box.

Real business is not simply to make money. Business is to create a brand, create a story, and form a dream. Money is only a by-product of this brand, story and dream.

From the view of Zheng Jia square, this concept is not an idiotic dream.

As Xie Meng finally summed up the good Plaza, "making a regional shopping center is not difficult, but can you praise the whole world?" only by integrating culture, creativity and dreams into the business philosophy of shopping centers can one day become a global benchmark and be praised by the whole world. At this time, do we need to consider "vulgar" indicators such as sales and market share?