Amazon'S Anti Attack Line, Old Retail VS New Network Business'S Ground Battle

Amazon will choose in the golden area of New York, located in the downtown area of The Empire State Building in Manhattan center and the flagship store in Messi's 34 street, opening the first physical store. The opening of the entity store will facilitate Amazon consumers to store their own products and process online orders, and will become the display center of Amazon e-readers, tablet computers and mobile phones. Most importantly, the physical store may turn into a mini storage room in the center of the city, sending orders to Amazon users living in New York.

Shortly before that, Amazon has just launched the "same day delivery" service. The characteristic of this service is that the demand for timeliness is relatively high. The physical store located in the center of the city may be able to act as a spanit warehouse for such services, without the time consuming and cumbersome journey from the warehouse to the distribution station and to the customers.

Taking physical stores as a service stronghold is the most popular form of O 2O at present, but this is not the idea of an Amazon company. At least, the old retailers who are clustered in the US gold belt do not plan to make Amazon unique.

Just as Amazon is preparing to launch a physical store, Messi's department store has established a partnership with D eliv, a courier service provider. Since the fall of this year, it has launched the "Da Da" service in 8 major US cities. Taghit T (arget) plans to use its over 100 stores across the United States as a small delivery center, allowing consumers to take online orders from their stores or serve on a daily basis. More beneficial than Amazon is that holders of Taghit department store members can enjoy this service free of charge, rather than a member who consumes more than 50 yuan, and can also enjoy free services. In contrast, Amazon consumers need to pay $99 Prim e senior member annual fee to enjoy two day service.

Several large traditions entity Retailers are using their traditions. Distribution channel Accelerate the introduction of new shopping mode. The attempt to deliver online orders from a physical store directly threatens Amazon's unique plan. From this point of view, Amazon's physical store plan is not only against the market, but on the contrary it has to do it.

Nowadays, online and offline Retail Cross penetration is becoming more frequent. In China, logistics giant Shun Feng has launched the "express + convenience store" style shop in the wind this year. WeChat chose top quality discount, while Ali joined intime department store. From this point of view, the role of the entity store for Amazon should be a post office or a warehouse, even more than a retail store or display window. It will become the experimental point of integration of online and offline channels for the global retail giants.

Amazon's move will also bring demonstration effect to domestic electricity suppliers. In the future, online retailers with market dominance will no longer be a rare phenomenon in the offline field. On the contrary, the combination of entity stores and e-commerce will become the trend of the times. Whoever can win the throne will see who can find the best way to cross the channel.