Half Year Sales Of Near Rail Department Store Are Lower Than Expected.

According to Japanese media, data released by Japan's near rail department store showed that the sales of the first high-rise building "ABI field HARUKAS" in the first half of the year (from March 2014 to August) was only 57 billion yen, 20% lower than expected.

Japan

The total number of customers who came to the store was 120 thousand, of which 94% of the customers were expected to do so.

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However, the average daily number of customers is 105 thousand, and the ratio of shopping customers is 80%, which is lower than expected.

After the Spring Festival department store opened in the spring of 2014, its sales area was about 100 thousand square meters, becoming one of the largest department stores in the country.

President Takamatsu Keiji told reporters at the press conference that "there are opinions that the store is too big and the mobile is inconvenient" and said it will take measures, including about 200 million yen in food and

The store is refitted.

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Recently, statistics from the Hangzhou Municipal Bureau of trade show that this year's "eleven" golden week, 10 fixed point monitoring department stores in Hangzhou City totaled 435 million yuan, down 6.84% from the same period last year.

In the past September, the Hangzhou Department store industry was an eventful event.

First, the Shang Tai Department Store in Wanxiang city was confirmed to be closed, and Xiaoshan Tianhong general store, which opened for five years, was closed.

From the pformation of Wa Europe shopping mall and the closure of Zhong Du department store to several department stores in Yanan Road, the closure of Shang Tai Department store and Tianhong Department Store is just one of the interludes, but it is this sample that may be able to glimpse the predicament and tragedy of traditional department stores.

This year, the department store industry has not been able to get out of the doldrums. With the announcement of the semi annual report, the gloomy performance of the department stores has once again made investors shout a headache.

In August 12th, the company announced a half year report, the first half of the company's revenue was 528 million yuan, a year-on-year decline of 22.99%, and the net profit attributable to the shareholders of listed companies was 92 million 574 thousand and 200 yuan, up 109.92% from the same year.

The company said its revenue declined because Hangzhou's department store was influenced by the consumer environment and shopping malls.

Earlier, the Hangzhou semi released 2014 semi annual report shows that in the first half of this year, Hangzhou's 100% operating income was 809 million 460 thousand yuan, down 18.6% compared with the same period last year. It is noteworthy that its net profit attributable to shareholders of the parent company was 26 million 510 thousand yuan, a sharp decrease of 43.64% compared to the same period last year.

Earnings per share were 0.09 yuan.

For such a sharp decline in net profit in the same period of last year, there are several reasons for Hangzhou's release. First, it is influenced by the macro situation, followed by the commercial complex and online shopping diversion. The third reason is attributed to the new customer group of B upgrading after upgrading.

In the first half of the year, Yintai department's pcript also attached a label of "decline in performance".

In this regard, Ding Liguo, a senior retail expert, told reporters yesterday that "the whole department store industry is going downhill under the influence of the big climate and the evolution of the business pattern."

Department store grafting experience consumption environment is not optimistic, the impact of electricity suppliers, department stores, of course, can no longer be "rentals" live.

Turning into a shopping mall, it seems to have become the ultimate goal of many traditional department stores after the outbreak of the cosmos.

Guo Fanli, a retail industry researcher at CIC's Center for Industry and policy research, said that shopping centers are aimed at attracting consumers through increasing consumer experience and directly attracting consumers, thus becoming the first choice for department stores.

The fact also proves that when the traditional department stores are declining, shopping centers are popular, and some new experiential shopping centers are full of popularity.

The best shopping centers in the Mixc, such as Hangzhou, Yintai city and so on, are the best examples.

The reporter found that shopping center is the first choice for many Hangzhou Department stores.

At the end of next year, there will be a 60 thousand square metre theme shopping mall in the National University.

The West Lake store, which is temporarily upgraded to the Yintai City, is positioned as "MALL of urban life", and its appearance and interior structure will usher in the evolution of China and the United States.

"This adjustment is not only a renewal of the brand, but also a reconstruction of the format."

Ye Xiaojing, general manager of Yintai department store in West Lake, said that in order to create a spacious and comfortable shopping space, a large number of traditional commodities will be reduced, and more business areas will be allocated to a variety of auxiliary business matching leisure formats.

But the problem is that there are more and more shopping centres and even homogenization.

Almost all shopping centers in Hangzhou use food, leisure and entertainment to attract consumers, especially dining and children's amusement.

In addition, the department stores are also looking for suitable investment targets for mergers and acquisitions.

In September 10th, Hangzhou released the announcement of the issue of shares and the pfer of the underlying assets of the assets and related pactions, and announced that the reorganization of the Hangzhou Tower and the Hangzhou Tower was officially settled.

As a result, Hangzhou Jie Bai officially bought 60% of Hangzhou Tower.

In recent years, although Hangzhou city has entered the Mixc, Xixi impression city and other large shopping centers, it is still used to describe the commercial pattern of Hangzhou department store by Hangzhou Tower, Yintai and Jimai tripartite.

Hangzhou's acquisition of Hangzhou Tower can not only change its competitors into partners, but also fight together with Yintai stores.

At the same time, the merger of Yin Tai and hundreds of companies has entered a substantive stage.

In September 5th, Wulin Yintai formally informed the media about the business plan of "Da Wu Lin". The new team, jointly formed by Wulin Yintai and Yintai Hangzhou department store, will launch the "three year major change" deployment, involving 1000 fashionable brands and 86909 square meters of business building area.

In fact, for Yintai, the merger of two department stores that belong to one group and adjacent to each other is by no means a whim.

Analysis of the industry, "last year, department store performance has basically declined to varying degrees, how to avoid Wu Linyin Taihe hundred and two hundred old shopping malls downhill, after the merger of resource integration, repositioning may be a way out of the dilemma."