Super Shopping Center Cluster Makes Life Better

It can be seen that with the development of Chongqing's super shopping centers in recent years, there are more and more quantity, maturity and faster development. For example, the Longhu days street, opened for more than 1 years, reached the popularity level of 10 years in the North City street.

Another obvious feature is that as the distance between super shopping centers is getting closer and closer, such as the Longhu days street and Huarun the Mixc, the distance between them is less than 5 kilometers. There is a trend of becoming a shopping mall cluster. What kind of changes will the Super Shopping Center cluster bring to life for ordinary consumers?

In this regard, Longhu real estate stakeholders said that the era of the main street "national entertainment entertainment center" positioning, pay more attention to this experiential business. And the Mixc has many. Luxury brand The top international brands are positioned more high-end. The two projects can achieve complementary advantages and win win development. For consumers, they will provide more services and wider choices to meet all consumer needs.

For this reason, Miss Deng, who lives in Yuanjia Gang, is very aware of that. There are two super shopping centers in Longhu's times street and Huarun the Mixc on the two ends of her family. Shopping Crazy Miss Deng, this is undoubtedly a perfect pattern, because from the layout of the industry, the two shopping centers do not conflict, and can form complementary.

"If I want to take my family out to play, I will choose. Times Street 。 If I shop on my own and want to pick up some high-end products, Huarun the Mixc is more suitable. In short, there is always one thing that suits me, and I don't have to worry about choosing where to go. "

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Will there be such a large volume of shopping centres entering the market will bring the potential risk of oversupply? Will it lead to fierce competition? Compared with Beijing, Shanghai, Shenzhen (real estate) and other cities, the construction of Chongqing shopping center is just beginning. Now it is too early to talk about oversupply. At the same time, the special group structure of Chongqing will also make the competition between them far less intense than other cities. From the current situation, exploration is different from the traditional new business mode, the development of differentiated development, the complementary advantages and the formation of clusters are the only way for these giant shopping centers.

While entering the market in large numbers, more and more commercial projects are actively exploring new business models. Many shopping centers have changed the traditional shopping oriented mode, and have incorporated a large number of business models such as leisure, sports, entertainment and other elements. For example, Chongqing, China's imported food city set up a model of imported food business in the form of "professional market + experiential Mall". Chongqing Huarun the Mixc, and Shun Xin Guang, etc., are committed to introducing many world famous brands and high-end luxury brands to Chongqing. In addition, Dongyuan, Hongxing, and other companies are vigorously practicing the "experiential consumption" mode.

In addition to exploring new business models, the trend of complementary advantages between the super shopping centers in the same area has also become increasingly evident with the advent of Longhu's time center, Huarun the Mixc and other super shopping centers with huge volume and location. Many people believe that these super shopping centers in the same area will complement each other and form a super shopping mall cluster like the Ginza of Japan, Champs Elysees street of Paris and Fifth Avenue of New York. It will become a new commercial center, residential center, cultural center, shopping center and tourist center.

When it comes to "experiential consumption", the early days of the Longhu era street in the exploration of this new model has already been in the front.