What Is The Dilemma And Outlet Of Retailer's Super O2O?

　　 Standard O2O is preferred.

Standard O2O Specifically refers to the use of WeChat, Alipay or self built APP payment, managing members, pushing advertisements, collecting customer information and interacting with customers. Standard O2O is like UnionPay card printing machine. Although it is not a decisive value, every retailer has it, so it must also be available. For some customers, this is more convenient.

　　 Investment trend layout thinking

The Internet is not just a tool or technology. The Internet is an era. She is destined to change the way of production, logistics, consumption, behavior and lifestyle, and the retail format will also be changed by the Internet. From the point of view of Internet changes in life, it is still in its initial stage, and will inevitably undergo more changes and opportunities in the future.

Retail decision-makers can easily negate a specific O2O mode, but we must not overlook the power of Internet subversion. When we do not know how to do it, we should invest in the trend and deal with the future with layout thinking.

Investment trends, layout of future specific measures include: the introduction of Internet understanding of talent, such as the big business group to introduce electricity supplier veteran Liu Sijun, vice chairman of the group vice president, so that the overall decision of a more layer of thinking. It also includes the key decision-makers to establish the understanding and sensitivity to the Internet, set up small teams and try out various O2O models in a small scope, actively understand the market trend, and find out the real situations of various cases. To achieve this, when the wave of subversion really comes, we can respond calmly, lead changes, adapt to changes better or find opportunities on change.

　　 In-depth research and implementation of big data and Personality recommendation

As I have said before, if O2O can really achieve accurate personalized recommendation and marketing for customers, then it still has high value. It's not easy to understand yourself better than customers. There are several ways to do well in personalized recommendation of big data.

In cooperation with Alipay WeChat, Alibaba Tencent attaches great importance to the O2O strategy. They have mastered user behavior data, and Ali has set up more than 1000 tags for users. Borrowing data services from Internet giants, rather than building big databases on their own, and finding the right combination point, it is possible to achieve better O2O services for customers.

Simplify the calculation formula and logical recommendation algorithm: for example, it is easier for supermarkets to implement O2O personality recommendation, and everyone has their own interest products. The more frequent customers purchase, the greater the next purchase, and even the purchase cycle is relatively fixed.

From precise matching, improving experience, solving pain points, establishing O2O platform design method of interaction, such as a small customer in a movie theater, immediately push free tickets to nearby members to enhance customer experience.

　　 Easily overlooked Peak mode

There are 3 characteristics to overturn this matter. One is the layman's subversion, the two is from a very small point, and the three is contrary to popular cognition. For example, the development of Xiaomi mobile from its outsider to market share in the first few years is the first. When we all say that vertical electricity providers do not have room for survival, vip.com has achieved tens of millions of dollars in value. It is now said that the comprehensive B2C pattern has been set, but I do not think so.

The author thinks that the last mile is a comprehensive B2C subversion breakthrough point, such as giving up inefficient land gas, serving only for high efficiency area, centralized distribution of assembling orders, reducing the cost of distribution and packaging, transforming the distribution staff into promotion, distribution, maintenance personnel, and linking all the achievements in the efficient small area with the income of the distribution staff, so as to achieve the extreme distribution experience.

For example, we can start with solving the inconvenience of customers buying fresh products, and combine the fresh stores, the comprehensive B2C platform, and the community O2O to build an integrated platform of dense entity outlets + regional warehouses + online platforms.

In short, the traditional retail policy makers do not have solidified thinking, and think that they will not be able to do so. Instead, they should maintain a sensitive mentality, accept new ideas and new ideas, and find a breakthrough.