Building The Core Competitiveness Is The Key. 15 Super Shopping Centers Compete In Chongqing.

According to incomplete statistics, at present

A super shopping center with a total volume of more than 100 thousand square meters is up to 15.

According to the statistics of Chongqing world union real estate, Chongqing has opened about 4 million 780 thousand square meters, and will launch at least 7 million 240 thousand square meters in the next 4 years. The total commercial area will exceed 12 million square meters.

Relevant experts pointed out that, as many developers have been fighting for commercial real estate in recent years, Chongqing's economic development level and potential in the future have attracted many developers to layout the future of Chongqing business.

But the amount of commercial volume has also increased competition. Whether the project can form its core competitiveness is the key to decide whether or not it can survive or not.

Phenomenon:

15 super

The Mixc, Chongqing, which opened in September this year, has opened an area of up to 350 thousand square meters (including towers), creating a record of business in Chongqing and even across the country.

This is also the second super shopping mall in Chongqing after the Longhu era, with a one-time opening area of over 100 thousand square meters.

In fact, in the current Chongqing market, there are as many as 15 super shopping centers in construction and planning in addition to the two super shopping centers of Huarun the Mixc and Longhu times street.

These include Guanyin Bridge, Longhu Xinyi street located in the core area of the city, Longhu U City Tian Jie, Dongyuan D7, and Longhu Liangjiang Xinchen in the future Lijia business core gathering area, Longhu's La Fance, the Lifan Red Star International Plaza, Yorkshire, Jinke times center, and the Green Port Bonded center in the bonded port area.

Looking at these super shopping centers, we can find that almost every shopping center exists in a large volume complex project, which has both the consumption support of the project itself and the core of the whole region.

But these main shopping centers are only a microcosm of the current commercial development in Chongqing.

According to the statistics of world union real estate, the commercial area of the Chongqing market is now about 4 million 780 thousand square meters. In the next 4 years, at least 7 million 240 thousand square meters of business will be launched. The total commercial area will exceed 12 million square meters.

Such a large amount of commercial development and construction, the competition it brings is obvious.

Analysis:

Housing enterprises collective "business" to spawn

In view of the volume of commercial development in the Chongqing market, insiders pointed out that this has nothing to do with the developers' collective pition to commercial real estate in recent years.

In fact, it is true. Throughout Chongqing's commercial real estate development trend, commercial supply did not start blowout until 2013.

"During the period from 2007 to 2008, a lot of developers took advantage of the hot market and took a lot of large volume projects, such as the Longhu days street and Huarun the Mixc, which were taken at that stage," said Mr. Xu, a real estate insider in Chongqing. Since then, with the adjustment of the state property market and the pformation of the property market, more developers began to get involved in commercial real estate development, thus seeking shelter in commercial real estate.

In the long run, commercial real estate can indeed provide more lucrative profits and higher returns.

For example, today's North City Street has been selling for thousands of yuan, tens of thousands of square meters, and the price has been doubled.

The annual rental income to Longhu is as high as several hundred million yuan.

In the Chongqing market, besides Longhu, Huarun and Wanda, which have been engaged in commercial development and operation for many years, Jinke and Lifan Hongxing are also planning large complexes and shopping centers.

Outlook:

The opportunities and challenges of super shopping centers coexist and core competitiveness is the key to survival.

The shopping mall continues to enter the market. It brings convenience to people and brings wealth opportunities to investors. It also faces many challenges and difficulties.

"At present, the location of shopping centers in the Chongqing market is mostly the same, and even many brands are the same, so the business situation remains to be seen." the relevant business observers pointed out that, especially in recent years, many shopping centers opened in the recent years, due to the lack of scientific and complete positioning and planning, there was a big problem in the latter part of the business. For example, a shopping mall located in Guanyin Bridge is the best proof.

The project is located at the core of the Guanyin Bridge business circle, and its early sales are also quite popular, but the business situation is very bleak now.

Facing the current Chongqing shopping center centralized blowout and increasingly fierce competition, but there is a pressure of homogenization development trend, industry experts suggest that developers should excavate their own characteristics and conduct differentiated operation according to the location, volume and business circle characteristics of the project itself.

If we can further refine the consumer group, we can create family shopping centers, fashion white collar shopping centers, women's world shopping centers, etc., and we can create a dining center, entertainment center and other platforms that can provide multiple enjoyment and consumption experience to meet the different needs of consumers.

In addition, under the background that modern people pay more and more attention to the experience of shopping and consumption, how to form a meticulous and thoughtful service through systematic and perfect management system to provide consumers with good shopping and consumption experience, thus forming the core competitiveness of the project itself, is the key to the future survival of a shopping center.

"At present, Chongqing has both the reputation of" small Hongkong "and the title of" big countryside ". Now there are many policies to boost Chongqing's rapid development in the future. There will be a lot of demand here, providing consumer support for the survival of shopping centers," Mr. Liu, who has been engaged in many years of commercial real estate operation and management in Chongqing, points out.

Therefore, in the view of Mr. Liu, for the whole big market in Chongqing, the future will accommodate a large volume of shopping centers. But whether the shopping centers in the market can form the core competitiveness of the project itself through the scientific and rational planning of the project itself and the complete operation and management of the system is the key to success in the future.

Depth:

One stop consumption demand

Call for the birth of shopping centers

The commercial quality of a city determines the level of development of a city, and the development level of a city is the fundamental and motive force for its development.

As a comprehensive commercial body with functions such as shopping, catering, leisure and entertainment, shopping centers can not only satisfy consumers' shopping needs, but also provide a good business platform for businessmen, and at the same time help to enhance the city's business image.

Nowadays, with the improvement of Chongqing's urban economic level and the improvement of the status of the city, especially the promotion of the national level strategy such as the state-level new area Liangjiang New Area and bonded port area to Chongqing's development, Chongqing attracts more and more top 500 enterprises and high-end personages to Chongqing.

At the same time, with the development of economic level, people's living habits and habits and concepts are changing.

"Usually work is very tired, so go out shopping and want to solve the problem of eating, drinking and playing together in a place, otherwise it's too tired to go around," which is almost the common thought of many people nowadays.

But at present, Chongqing is based on the whole urban development pattern. It adopts a cluster based development mode, that is, the 5 main business circles of Monument for Liberation, Guanyin Bridge, Yangjiaping, Nanping and Three Gorges Square are the core cities of Chongqing, each business circle is a center, and each business circle has its own emphases.

Therefore, at present, the single business circle in the main city of Chongqing is basically difficult to meet the different needs of people.

Just to satisfy people's desire to solve all consumption needs in one place, the huge shopping centers in Chongqing market have sprung up one after another.

These shopping centers are hundreds of thousands of square meters, and the total volume of the project is more than 1 million square meters.