Us NO.2 Retailer Costco Enters Tmall

Costco, the second largest retailer in the US, and Alibaba group Tmall international today announced strategic cooperation.

Costco will open its official flagship store in Tmall, and enter the Chinese market from food and health products.

In the future, Costco will also promote more online retail brands in China to enrich the brand, category and quantity of Tmall international flagship store.

For example, a standard 1200mg*180 pellet Kirkland Signature Kirkland deep sea fish oil soft capsule is priced at 89 yuan at Costco Tmall international official flagship store, which is almost half the price of the world-famous brand of health care brand and the lowest price of Costco in China's whole network channel, which is more favorable than Taobao purchase and all other formal import channels.

Costco is a member supermarket in the United States, but there is no restriction on membership on Tmall. The products that were originally open to members can be purchased on Tmall international, especially its flagship Kirkland brand.

Costco will also take part in Ali's annual double eleven shopping carnival. According to the double eleven logo, some half off of the products will be launched on the same day.

It has been revealed that both sides initially contacted with the intention of reaching cooperation and then went to the official flagship store of Tmall, which took only a few months.

Costco hopes to find a quick cut through the Tmall international to develop China's consumer market.

Tmall international has settled in more than 5000 overseas brands from more than ten countries worldwide, and has established the influence of overseas direct purchase first brand.

Jim Murphy, Costco's global executive vice president, said: "in the face of Chinese consumers' growing demand for imported goods, Costco sees and values the huge growth potential of the Chinese consumer market in the present and the future." (Jim Murphy)

With Tmall International's strategic cooperation, Costco has provided direct online shopping channels for Chinese consumers through Tmall official flagship store.

Alibaba group COO Zhang Yong welcomed the entry of Costco.

He believes that the business mode of Tmall's international innovation will open up the order information, payment information and logistics information to electronic customs ports of China Customs, so that with the support of the Chinese government, the cross-border retail import of consumer goods will be expanded, giving consumers a better cross-border shopping experience.

Wu Qian, general manager of international B2C division, said: "with the gradual development of deep cooperation with Tmall international, Tmall international will gradually help Costco docking.

The group's retail platform, including Taobao, Tmall and Juhuasuan, has made more attempts in mining membership values and matching marketing practices.

It is reported that

In China, sales will go through the bonded mode, and the goods will be pported to six cross border pilot cities in China, which are stored in bonded warehouses.

After the order is placed, the goods will be shipped from the bonded area, so that only the postal tax will be paid. The cost will be very low.

In addition, Ali will cooperate with Costco to provide full mail for consumers.

As a chain member of the US

Costco, the founder of the supermarket, has 72 million members worldwide, and is the largest chain store retailer in the United States, the second largest retailer in the United States and the seventh largest retailer in the world.

Strict selection of premium brands, selected products, deep inventory, high performance price ratio, and seasonable seasonal seasonal exclusive products is the core business mode of Costco and a unique competitive advantage compared with other retailers.