Analysis Of The Four Line Business Embodiment And Problems

1, many projects, fierce competition, low consumption and slow urban development are the biggest characteristics of the four line cities. In the past, people were engaged in residential development. In recent years, they had been influenced by regulation and control. They felt that commercial real estate was good, so they had all the money to do business projects. A lot of commercial bodies in a city were close to each other, competition was intense, and the dividend growth of consumer population was decreasing, and the development of cities was slowing down. So the four line city commercial bodies are still very difficult at present.

2, in general, consumption is the main source of consumption, and high-end brand consumption is less than that of coastal developed cities. Consumption of the four tier cities is dominated by the consumption of daily life oriented consumption. Although the trend of consumption is to transfer to commercial shopping centers, good brand entry is also a difficulty, so brand driving is not particularly strong (generally with more commercial super brands as the breakthrough point), but this trend is also weakening, and business super driving ability is also weakening.

3, prefecture level cities generally have only one commercial center, mainly in supermarkets, department stores, franchised stores and wholesale markets. If there are commercial entities in the surrounding new areas, there must be great risks. This is a common phenomenon in the commercial projects and cities that we operate.

4. Project homogenization Very serious, often 1-2 kilometers will appear 2-3 similar area with the same area commercial body, no doubt increased the risk of follow-up; we operate Anhui Chizhou project within 1 km there are big Rand hair, department stores shopping center, some of the same business state competition is only one way, not to die.

5, most of the developers are transformed from the housing providers, lacking certain ideas and experiences, and being blinded. What is more sad is that some developers do not do business projects, but also think they are very professional and knowledgeable.

6. Four line city Lack of professional talents in commercial real estate, planning and location investment depends on agents in coastal areas, and professional companies can not combine good ideas with local consumption practices. Often, the effect is not good. Some companies just follow the first and second lines of development and business investment mode, so the consequences are not acclimatized. In the early stage, there are different consumption bases and consumption habits in different regions of China. Therefore, it is a good policy to thoroughly understand the local market and integrate local ideas.

7. Developers The expectation is too high or the repayment rate of short-term demand is too high, resulting in the contradiction between sales and investment increasing, which is not conducive to the orderly development of the project. You must warn your boss, your party A, do commercial real estate, do not want to eat fatty at a time, do not sit in the company every day to calculate your theoretical profit data, and do business development step by step.