How Did Wanda Successfully Develop Four Line City Commercial Projects?

1, old city site selection

Generally located in the downtown area of the most prosperous commercial pedestrian terminal, the obvious advantage is to reduce the risk of development and enhance the grade of commercial pedestrian street in old town.

The disadvantage is that the development cost is high and often involves demolition, which needs strong support from the government.

If the conditions permit, we suggest that the old town should be preferred. The four line city center is the king, and the aggregation effect of the crowd is still strong in the central area.

2. Location selection of new urban areas

We have operated a comprehensive market project in the prefecture level city of Jiangsu. In the center of a new area, all of them are the railway station, bus stop and bus stop. The traffic has good advantages. However, when the local government wants to build market clusters and logistics clusters, there is no supporting industry. The local market is still maintained in the New District, so the operation will be very difficult. In addition, the planning and construction of the residential areas in the new district should be planned several years later than the commercial market.

Therefore, in the location selection of new districts, we must take a careful look at urban planning, regional planning, industrial planning, population planning, and the progress of New District construction.

We must not evaluate the items that can not be done easily, otherwise we will not be able to go back.

In the process of developing new districts, prefecture level cities should generally focus on a new area as the location of CBD instead of many key points. Otherwise, there will be too little residential area and insufficient population gathering, so it is difficult to form a climate.

When I was in the early stage of Anhui Chizhou commercial location, the factors considered were too single, resulting in the empty city of nearly one million commercial markets in the new area, attracting no investment and opening up business, resulting in a lot of economic losses, and became a big failure.

Support and guidance are suitable for most prefecture level cities.

3.

It must conform to the local urban planning and economic development strategic planning and industrial planning. We must have ahead expectations and how to develop strategies.

4, project planning should increase the proportion of products that can be sold, such as increasing the volume of housing and reducing the volume of office buildings and businesses, which is conducive to the recovery of development funds, reducing project risks, and ensuring the lifeline of enterprises. Especially in the four line cities, the excessive volume of business is not conducive to investment and operation.

5, when planning the project, we should give full consideration to the consumption habits of small cities and fit the development mode of modern experience business. We must be innovative in building appearance and have new characteristics of landmarks. We must give full consideration to the interaction and relevance between various formats.

6.

When positioning, we must consider the consumption level of small cities. There must be differentiated differentiation between competition cases. This is the best basis for coping with competition in the later stage. For example, the Chizhou project I operated, after the initial positioning, the proportion of shopping formats, children's formats and leisure formats increased, and the proportion of shopping formats decreased.

On the other hand, the location of small cities must have their own characteristics and themes, which will benefit later operation.

Small cities are more sensitive to new products and are more sensitive to new things. Therefore, we must have themes with distinctive features, so as to attract and drive people to increase competitiveness.