Liqun Pingdu Reopens The Shopping Mall

Yesterday, Liqun group made another big move. Liqun Pingdu grand shopping center opened.

As a group of another group, the 140 thousand square meters of the project will provide Pingdu people with 360 degree omni-directional services, including leisure shopping, dining entertainment and star watching. It fills the gap of the high-end modern commercial complex in Pingdu City.

It is reported that Liqun group is stepping up the layout of online and offline to create a new mode of online shopping in the same city.

Liqun builds the new core of Pingdu City

Liqun Pingdu shopping center is located at 62 Hangzhou Road, Pingdu City, with a total area of 140 thousand square meters. It is forty-third commercial projects of Liqun group, including two main parts of Liqun Pingdu shopping mall and Pingdu Huaxi Hotel, with 1000 parking spaces.

The shopping center has eight floors, two floors underground and six floors on the ground. It is the largest commercial complex in Pingdu City, which integrates leisure, shopping, entertainment and catering.

In terms of brand introduction, Liqun Pingdu shopping center has adhered to the middle and high end route, and has successfully introduced nearly 1000 famous brands including Liu Fu jewelry, Zhou Dasheng, China gold, L'OREAL, etc., which includes all kinds of commodities, including food, department stores, cosmetics, jewelry, clothing and household appliances, and will lead to the upgrading and development of local businesses.

The upcoming Huayi international Studios is the first "Star Cinema" of Pingdu, which will bring a new viewing experience to Pingdu people.

Building a new mode of online shopping in the same city

The opening of Liqun Pingdu shopping mall marks a new step in Liqun group's layout of county-level cities.

Since last year, Liqun group has opened Jimo shopping center and Laixi shopping center, Pingdu.

It is the second commercial complex of Liqun group.

President of Liqun department store

The commercial complex is the development direction of Liqun group's business. Liqun group will upgrade the existing commercial projects, segment the market, put in light food, entertainment and other items in the shopping mall, and increase the cinema and other projects with conditions, so as to meet the overall needs of customers.

At present,

We are stepping up the layout of online and offline businesses and building a new mode of online shopping in the same city. On the 22 day, the online supermarket of Liqun online shopping mall has continued to enrich the products of Li group online shopping mall and improve business services. Consumers can choose supermarkets, place orders online, pick up stores, use the powerful offline network resources of Liqun group, and open a new mode of public consumption.

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Generally speaking, the private brand is divided into fixed and fixed production, and the licensing is divided into commissioned processing and department store buyer buying.

For general retailers, consigned processing is the most widely used method.

The department stores bypass the processing links which are not good at business, and extend the original popularity to their own brands, which can earn an average profit margin of 30% higher than that of the traditional brands.

At the same time, there are risks in the development of its own brand. The gross profit of the basic clothing competition goods is between 50%-70%, the daily necessities are 20%, and the popular products are usually between 55%-75%.

If the inventory is too high, it will affect the capital turnover of enterprises, and the quality problems will make the original good corporate image greatly reduced.

Private brand appeared in the development of department stores for decades. The mode of the United States is relatively mature and has a considerable share of the market. Its uniqueness, scale and high performance price ratio are always the core.

In Europe, Britain, France and Germany also represent certain markets and have their own characteristics.

The Chinese side is often at the early stage of exploration, and consumers and markets are not yet certain. During the period, several department stores have tried the water, and the effect has been mediocre.

The three or four line cities have shown that their own brands have been developing in this way due to the weak soil of suppliers.

Compared with the department stores, similar to Japan is that domestic brands are mostly supermarkets, and the soil that department stores give to the breeding opportunities is not yet fertile and mature.

Trying to use private brand as part of strategy is that retailers are still tempted by their potential benefits.

Low processing costs can be exchanged for high profits. By differentially achieving fixed customer resources, market feedback and accurate grasp of market information are the benefits that private brands can bring to retailers.

The traditional department store brand runs counter to the light luxury and fast consumption of the brand. The pformed brand is leading the business of fashion and avant-garde consumption. The theme department stores highlight the professional consumption culture, and take into account the needs of the high-end and popular life.

Discount department stores are developing rapidly and are recognized and welcomed in the three or four tier cities.

The chain store business is difficult to expand, and the department store operation basically depends on the joint operation. The supplier system is divided into regions, and the scale effect is difficult to realize. In 2014, the department store industry developed and had difficulties in the same year. The domestic market is facing pressure to accelerate pformation, such as experience consumption, green ecology, buyer training, private brand development, personalized shopping experience service, cooperative development of O2O mode, and brand building.

For the future development of department stores, entities should pay attention to information management, e-commerce innovation, diversified channel sales situation development, self run mode has become the main trend, and the establishment of new Internet of things and other content.

Private brands try more water and less water, which is different from the supermarket's own brand's demand for super high quality of life, and the customers of department stores are obviously more sticky in pursuit of brands.

At the manufacturer level, the supply price is low and the cost is saved. Unless the consumer can get the greatest advantage at the lowest cost, the homogeneity product is hard to escape, and the frequent promotional activities in the daily shopping mall have increased the psychological expectation of the customers.

From the perspective of consumer demand, income structure, product prices, packaging methods, category changes, functions and quality all affect consumers' choice of brands no longer.

There are still some mistaken ideas about its own brand in China. There is a lack of correct understanding of the strategic significance of developing and operating its own brand goods, and the types and marketing methods seriously restrict the breakthrough and development of quality.

Private brand with overseas DNA, is now confused in the department stores can test the waters of the field, the front is a beach or a few Bay springs, may be difficult to completely change the industry itself embarrassment and confusion, the original agency level break, the interests of the structure pushed to rebuild, is the most painful matter, no matter how much play, the way out is better than staying in place.