Carrie: A New Catfish In Taiyuan'S Community Retail Industry

In fact, since September 20th, the "delicious vegetable shop", "fresh meat direct sale shop", "grain and oil shop", "new bright convenience store" and "fruit dry goods scattered Hotel" have begun to fall into the embarrassing situation of customers' sharp reduction.

However, the "Jiali Heng" fresh supermarket in this district is crowded and queued up every day, and customers not only come from the residents of the District, but also some shopkeepers of other shops in the district.

"Jiali Heng", the whole name is Jiali Hengsheng fresh supermarket in Shanxi. It is a franchise store owned by Shanxi Jiali livestock limited liability company. Its business area is about 200 square meters, which mainly sells green meat, and also sells fresh, Cereals, oils, vegetables, fruits and other commodities.

"We started trial business in September 20th, selling 3 hours in the morning and selling 3 hours in the afternoon, which is very popular with the residents of the district. During this period, the turnover is above 10 thousand yuan, and the residents do not allow us to close the door and ask for longer business hours."

Shanxi Jiali Heng livestock limited liability company deputy general manager Wu Jianqi said.

In response to the impact of "Jiali Heng" fresh supermarket on other shops in the District, Wu Jianqi said: "the shopping environment, commodity category, product quality, product price and sales service provided by our supermarket are far from what they can compare.

Besides, we are the first self selling green meat franchise store in the province. Our main products are pork, * other products are run together, the price we offer is more affordable, so it is very popular with community residents, and it is inevitable to impact on other shops, but this is market competition.

Have unique "one recruit fresh"

"From 7:30 am to 8:30 in the morning, only one hour, our turnover exceeded 10 thousand yuan."

In September 22nd, Wang Haiqing of "Jiali Heng" fresh supermarket Propaganda Department disclosed to reporters.

On the same day, the "Jiali Heng" fresh supermarket was officially opened, and the number of people shopping in the shop was no less than that of the temporary special goods area outside the store.

Wu Jianqi said: "we are totally authentic private brands in Shanxi. The opening of" Jiali Heng "fresh supermarket marks the successful listing of our own green pork brand.

In fact, our core products and main products are pork, fresh pork, green pork and their products. About 80 square meters of meat products sold in this store, all products come from the green pork that we breed, produce and process.

According to the introduction, Shanxi Jiali Heng animal husbandry limited liability company was founded in 2012, is now the leading animal husbandry enterprise in our province. The first phase invested 120 million yuan to build feed factories, farms, food processing factories, and formed a complete industrial chain. It has the largest and the best breed breeding base in the province. The farms provide 5000 pigs, two yuan pigs and 30000 commercial pigs to the province every year.

In the process of aquaculture, the company has adopted the "five unified" management mode, namely, unified varieties, unified nutrition, unified epidemic prevention, unified management and unified sales, so as to ensure green, safe, healthy and nutritious products.

"At present, we

Nearly 80% of pork in the pork market depends on the supply of other provinces. Our intention to enter the community retail industry is to provide more local high-quality pork to the market through closer service to consumers, so that more citizens can recognize the pork of our real estate and eventually change the existing market structure in Shanxi.

When it comes to future development goals, Wu Jianqi generalizes.

As we all know, with the increasing number of large communities and the gradual increase of people's shopping costs, community retail industry has become a major investment hotspot nowadays. Various retail stores have sprung up like mushrooms, and community supermarkets are among them.

For example, in Taiyuan, consumers can not only see the expansion of traditional chain convenience supermarkets such as Tang Jiu and Jin Hu in the community, but also perceive that the "mini version" shops of the supermarket chains such as the United States and other supermarkets are also gradually approaching the community.

Obviously, the competition in the community retail industry is becoming increasingly fierce.

At this point, the "Jiali Heng" fresh supermarket was born.

In this regard, Wu Jianqi explained: "Jiali Heng" fresh supermarket is different from other types of supermarkets, we are not only a sales platform, an integrated platform, we not only have their own core products, but also grasp the entire product chain of the product, the control of product quality and safety is our unique advantage, our fresh meat from slaughter to the sale of the cabinet takes only one hour, which is the other industry can not be completed in a short time.

The primary and secondary product structure not only highlights our main product advantages, but also enables some of our products to be more competitive.

It can be said that our fresh supermarket is creating a brand new community retail format.

Facts have proved that this business model is attractive.

"At present, more than 60 investors have applied to join us.

However, we decide the number of shops based on the supply capacity of fresh meat. The number of shops will be controlled around 10 this year.

However, what we need to say is that we do not accept franchise fees. "

Wu Jianqi said.

Short commentary is a responsible "spoiler".

At present, food safety is a problem that worries the common people.

The scandals that have broken out in the food industry have not only made people distrust sellers and sales links, but also questioned producers and producers.

At this time, Shanxi Jiali Heng stockbreeding Co., Ltd., as a producer of pork and its products, chose to face the final consumers directly from the beginning of the supply of products to the market, foray into the community retail terminal and dare to break the original balance of the community business. This is a kind of enterprise self-confidence and product confidence, which is a kind of responsible "agitate", and will also help to improve the consumer's confidence in the food industry.

It has been said that innovation and development are not only embodied in technological innovation, but also in the innovation of business models and business models. On this basis, the construction and rapid development of new formats are formed.

There is no doubt that the birth of "Carrie" is the result of this innovative development thinking and practice.