The Concept Of Space And Aesthetics

When decorating a store, there are many factors to consider, such as the size of the space, the number of categories, the style and function of the goods, the arrangement and brightness of the lights, the width of the passageway, the location and scale of the cash register, the installation of electric wires, and the government's regulations on construction.

In addition, the storefront

It is best to have room for adjustment according to seasonal changes, so that customers will constantly produce fresh and novelty feelings, and stimulate their desire to continue to consume.

Generally speaking, the pattern of exclusive stores can only last 3 months, and monthly changes have become one of the promotional means of many franchised stores.

The spatial pattern of monopoly stores is complex and diverse, and each operator can choose and design according to their actual needs.

Generally, we should first determine the general planning, such as the proportion of the salesperson's space, the customer's space and the commodity space, and then divide the area, then make a change to display the goods in detail.

(1) three spaces in a store.

There are many kinds of stores, and there are many different spatial patterns. It seems difficult to find regular spatial segmentation.

In fact, it is just the result of the combination of three spatial combinations. It is like a kaleidoscope, though it is changeable, but it is just the result of the movement of several pieces of colored paper.

Therefore, the three space is closely related to the spatial pattern of exclusive stores.

Commodity space: the location of commodity display, including box type, platform type, rack type and so on.

Clerk space: refers to the place where the clerk receives customers and works in the relevant work.

There are two situations: one is confusion with customer space, the other is separation from customer space.

Customer space: a place where customers visit, choose and buy goods. According to the different commodities, they can be divided into three forms, namely, store, store and internal and external integration.

(two) shops

Four forms.

According to the quantity, type and sales mode of the goods, three spaces can be organically combined to form four forms of the spatial pattern of the exclusive store.

The contact shop: the commercial space is adjacent to the street, customers buy goods on the street, the shop assistants are in the shop, and customers are separated from the shop staff through the commercial space.

Closed shop: merchandise space, customer space and shop space are all in the store, and the commercial space separates the customer space from the clerk space.

Closed, round trip shops: three spaces are in the shop, customers can freely and roaming the choice of goods, in fact, open shelves sales.

This type can have a certain store space, or there is no specific shop space.

Contact, closed, round trip shops: in closed, round trip shops add contact type of commercial space, that is, customers have two kinds of space inside and outside the store.

This type also includes two forms: clerk space and no shop space.

Next, we make a detailed analysis and study of various forms.

(1) a narrow contact shop for shop assistants.

This type of spatial pattern is a traditional form of shops. There is no room for customers to move. Customers touch and choose and buy goods on the roadside.

It has three main characteristics: one is the narrow space of the shop assistants; the other is the customer activity area outside the shop; the three is the commercial space in the shop floor. Two

This type requires a unique service form for the shop assistants.

If a salesperson stays in front of the counter, he will alienate the customers, and too much enthusiasm will give customers a sense of forced marketing.

To pretend that you don't know your attitude is the secret of success.

This pattern is suitable for the management of low grade goods, convenience goods and daily necessities stores. Its business scale is small, with characteristics of early stores.

(2) shop assistants have wide space and contact stores.

This spatial pattern is also to place customers outside the shop, and the clerk contacts the customer through the counter.

The difference between the narrow contact type and the salesperson space is that the activity space of the shop assistant is large.

Its characteristics are: the activity space of the shop assistants is wide, the customers are outside the store, and the goods are placed in the store.

Because the contact type stores display goods on the passageway for pedestrians, most of the shop operators are narrow in space, but some are relatively wide. They are suitable for selling goods or small gifts that are not time consuming, carefully chosen and easy to carry.

This form enables the shop assistant to keep the distance from the merchandise, and the customers are free and free when choosing goods. There is no oppression and vigilance.

Shop assistants should not stand in front of the counter, but should use a wide space to do all kinds of work. This will bring vitality to the shops and attract customers to buy.

(3)

A closed shop with narrow space.

In this type of store, customers can see goods only when they enter the store. The space of the shop assistants is narrow. Most of them are located in the prosperous area, with more customers, and the occupants occupy the lowest level.

This pattern is generally suitable for the management of goods such as valuables and gifts, and some stores such as biscuits, candy, tea and so on.