The Focus Of The Development Of Department Stores Is "100" Rather Than "Goods".

WAL-MART is far from worrying about Taobao's job, but the days of Chinese department stores are getting more and more sad.

The upcoming double eleven, Ma Yun's Tmall has made a new and innovative attitude, and those retailers who have been reduced to the fitting rooms show a bad taste.

Compared with the price, the entity is at least more than a virtual rent that can not be digested; it is also better than the channel and the convenience of the network platform.

Perhaps the advantage is brand and experience.

Responding to the rise of Tmall, traditional department stores always put the price in the first place and pursue a price on the line.

Indeed, when the electricity supplier did not have the price advantage, the traditional department stores also found self-confidence; however, the electricity supplier could compress the operation cost space even more, and the unprofitable department store was undoubtedly a dead end.

In the era of no Internet, the general pattern of Shenzhen's commerce is a "rich" word in the geographical sense: the East Gate South Road and the East Gate North Road are horizontal, with the people's South Road and the people's North Road as a horizontal; the Huaqiang North Road and Huaqiang South Road as a horizontal; take Shennan Road as a vertical.

Three horizontal, one vertical, China World Trade Center.

The initial starting point of Xi Wu, Mao ye and so on is the same.

Famous

At that time, it was a symbol of high-end department stores, and even had such a bold saying: can the cities without the "West Wu department store" be regarded as the first tier cities? That is the golden age of department stores. First, there are sufficient sources of supply, and the two is the international first-line brand exploring into the Chinese market, and the department store has become the best bridgehead.

In the past few years, Xi Wu has disappeared in sight, not only in Shenzhen, but also in three other cities in China.

The first reason is that international brands no longer need agents. Another reason is the freedom of Hongkong. Hongkong has become a hypermarket.

What should we do? Goods are no longer the focus, but hundreds of words can make articles.

The Mixc, Shenzhen, ranks the top three in China's more than 3000 shopping centers with a new image of a more massive shopping center, with only a single annual turnover of 6 billion 100 million yuan in Shenzhen last year.

What does the Mixc sell? It is inevitable, but attracting customers is a richer format.

Keep your eyes on the electricity supplier. The days of department stores will only be more and more sad.

Just than price, consumers have only one choice, which is cheaper to buy; if it is more than experience, playing virtual electric business really does not have any new advantages, while sitting on the right department stores can enhance their advantages.