China'S Clothing Brand Market Development Forum Landed In Ji'Nan

Recently, the circulation Committee of China Federation of textile industry and the Shandong apparel industry association hosted the 2014 China clothing brand market development forum hosted by Shandong apparel industry association Circulation Association, Ji'nan clothing and footwear business association and Ji'nan Kou Kou Garments Co., Ltd.

This time

With the theme of "innovating business mode and helping the whole channel of brand operation", we invite many industry experts and scholars to discuss the trend of the future marketing mode of the brand enterprise and the development direction of the future business mode under the "new normal" environment of the Chinese economy.

The forum coincided with the Ji'nan Kou Kou Costume Art Festival, attracting more than 300 people from the textile and garment market, including brand entrepreneurs, distributors, industry media and so on.

At present, China's garment industry is undergoing an important pformation period driven by innovation. The channels of apparel professional market and department store business, which are playing an important role in the domestic market, are undergoing unprecedented changes.

Xia Lingmin, vice president of China Textile Industry Federation and chairman of circulation branch, delivered speeches.

The professional market, as an important part of China's commercial circulation, is facing the challenge of upgrading the way of market service for a long time, and how to make the brand bigger and stronger has become a difficult point.

And how to optimize the marketing mode and pform the development ideas of brand enterprises is also an important topic for the industry to solve.

He stressed that in the new normal industrial development environment, in order to speed up the pformation and upgrading of the industrial market, on the one hand, we should make efficient allocation of market resources, in addition to playing the role of the market and the government, and let more and more advantageous enterprises participate in the investment, reconstruction, upgrading, management and operation of the professional market.

At the same time, we should strengthen professional guidance, speed up the upgrading of the professional market, and work together to promote the construction of a fair competition environment and the provision of public services.

Development.

Yang Jinchun, Secretary General of the China clothing association, delivered a keynote speech. He said that under the new industrial development environment and the urban economic development environment, the further intensification of brand marketing and electricity supplier integration has further promoted the great changes in the marketing environment of the clothing brand.

In this regard, Yang Jinchun made an in-depth analysis and interpretation of the current situation and future trend of the apparel industry.

He mentioned that in 2014, the garment industry in the first three quarters of China was relatively stable, and domestic market demand slowed down, but the overall growth remained a certain proportion.

Although the price growth rate is slowing down, the overall industry caliber is basically flat, and the profitability has maintained a growth rate of about 10%.

As the legendary "electricity supplier brand" Han Du Yi house in the mobile Internet era, its deputy general manager, Jia Peng, takes the development path of South Korea's clothing house as the background, and takes the opportunity brought by "e-commerce to bring the fashion brand marketing mode innovation" as the theme.