Suning Zhang Jindong: The Fastest Retail Cloud In The Two Quarter Of Next Year Will Be Fully Open

In yesterday (October 30th) held "Hongyi investment 2014 annual global conference", Zhang Jindong believes that the Internet is entering the core of traditional industries, and said Suning logistics cloud will open in December, and retail cloud services will be the most open in the two quarter of next year.

Insiders believe that at present

The technology has already been set up, but the integration is not satisfactory. Suning is the best among them. The introduction of cloud services shows that Suning is close to Zhang Jindong's goal.

Suning is in the Internet stage of full value chain.

At the annual meeting, Zhang Jindong said that in the view of the Internet of the retail industry, it was not simply the construction of an electronic commerce website, which was divided into three stages. First, the traditional electricity supplier stage was mainly based on the PC Internet, and the e-commerce platform dominated by product display and trading. The two is the trend of O2O retail stage, taking individuals as the center and the integration of services at any time and anywhere. Three is the Internet stage of the whole value chain. The Internet has begun to go deep into the core of the retail industry. The most essential resources of the retail industry, such as logistics, capital flow and information flow, will be upgraded with the help of cloud computing and big data to rebuild the new core competitiveness.

At present, Suning's Internet is in third stages.

Huang Yuanpu, an analyst specializing in O2O research, said in an interview with the daily economic news reporter that at present, the O2O mode has no obstacle from the technical level, but the fact is that online and offline integration is not satisfactory. Compared with other traditional enterprises, Suning is a leader.

He believes that Suning has been fully opened up online in 2014 and should be better in 2015 than this year.

Lu Zhenwang, an e-commerce analyst, believes that O2O must meet two points, though it is through APP, but it is not through the traditional logistics center mode of e-commerce, but the online shop can deliver, efficient and low cost.

On the other hand, if there is no favorite commodity in the store, the salesperson can also guide the customer to order through online display. There are more products to choose from, and stores can not choose, but e-commerce can meet the demand, while the stores solve the service problems. The key is the integration of traditional retail mode and e-commerce mode, no matter in the shop or at home, it is necessary to achieve seamless docking.

For Suning, there are two points for O2O to generate. One is whether online providers can integrate with other giants PK or two.

Zhang Jindong said that at the Suning O2O Shopping Festival in early November, mobile terminals, PC terminals and store terminals will be fully integrated. Suning launched nearly 1600 stores in the nearly 10 million stores, displaying more than 10 million two-dimensional code information through two-dimensional code wall, electronic display screen, etc., and launched the acoustic two-dimensional code at the mobile terminal to sign in, online and offline payment to fully open up, and store self promotion and speed up services.

This will also be a comprehensive inspection of Suning's 2014 strategic implementation year.

In his speech at the annual meeting, Zhang Jindong reviewed a series of measures taken since Suning's pformation, aiming to satisfy consumers' shopping needs anytime and anywhere.

Suning has already opened up the online and offline channels, and can tap the consumer's behavior path in all channels, and build a personalized consumption scenario centered on individual needs.

In his view, the above measures are only the Internet of the front desk, and the background of Internet is not only the basis of experience, but also the essence of retail industry, that is, logistics, capital flow and information flow.

From the point of view of Internet logistics, Suning has broken the narrow sense of logistics and pportation as a company with both retail and logistics. Instead, it has been running the whole supply chain through big data and cloud computing, so as to enhance operational efficiency.

This includes the following two aspects: first, from the overall perspective of supply chain logistics, using big data mining to deeply intervene and promote the Internet pformation of the supply chain; two, through the big data technology, start the "logistics cloud" project, and open and share with the platform merchants and suppliers before the end of this year, thus turning the logistics from cost center to profit center.

Zhang Jindong said that from the perspective of the Internet of capital flows, we can truly satisfy the diversified financial needs of consumers and the various financing needs of suppliers by socialized the internal capital flow into Internet finance.

Su Ningyi has paid more than 70 million of its subscribers. At present, more than 3000 businesses have received more than 10 billion yuan loans.

From the perspective of the Internet of information flow, Suning gradually promotes the "public cloud" service in the retail industry by opening its own information capacity to the society.

Zhang Jindong revealed at the annual meeting that Suning's "cloud services" project in the retail industry has been launched and will be fully open to the community in the two quarter of next year.

Suning

Based on the O2O concept, combined with Suning's logistics cloud and Internet finance, it will help Chinese enterprises pform into O2O.

The building of the retail cloud platform will be the next important investment direction after the logistics cloud. Both the infrastructure, the construction of the cloud platform and value-added services will all exert their strength.

Analyst Liu Buchen told reporters that "cloud service" is to interact online and offline, especially for Suning and Gome, which are walking on two legs under the same line. Unlike Tmall, Tmall has no physical stores behind it.

But Suning has it, so

The problem is how to make online and offline interaction.

If online and offline merge together, consumers will get a store near the users if they order, and know if there is a product in the store. They can deliver goods directly through the store, save costs, enhance the consumer experience, achieve online order, store delivery.

And for logistics cloud and retail cloud services, insiders believe that this is not only an integral part of O2O mode, but also a new growth point for Suning, O2O, cloud services, finance and other elements. Suning is close to Zhang Jindong's ideal.