Zhang Jindong; We Are Not Electric Providers, But Internet Retailers.

The Internet is going deep into the core of traditional industries.

"Attention to Suning's friends may have noticed that we rarely call ourselves an electricity supplier, but we have always called ourselves an Internet retailer."

At the beginning of the speech, Zhang Jindong made "clarification", "because this is not only a difference of address, but also a reflection of Internet retailers' subversion of traditional electricity providers."

He judged that the Internet is going deep into the core area of traditional industries, and the more touching the essence of retailing, the more it will enter the blind area of traditional Internet enterprises, and the more it can play the core advantages of traditional retailing for many years.

Future

It will become an essential skill for all enterprises. If the traditional enterprises and Internet enterprises can integrate each other faster, they will be able to take the lead. This will be a long-term process of subversion and anti subversion.

Suning's core competitiveness of retailing industry over the past 20 years, namely logistics, capital flow and information flow, is being socialized through the Internet, which is likely to become a new growth point in the future, and this is the blind spot of many traditional business operators.

Gan is a persistent and steadfast "stupid Suning".

Interestingly, in the speech

It was mentioned that some articles were written on the Internet some time ago.

"The topic is interesting and attracting attention.

Of course, in the Internet age, what we all like is "the language is not amazing." but after reading the full text, what it wants to express is Suning's most important product sincerity.

Zhang Jindong revealed that over the past 3 years, most of the funds raised by Suning in the capital market have been invested in the construction of the logistics system. The results of this effort are beginning to show. At present, Suning has achieved the next day of commodity distribution in the whole country, and has achieved half a day in 55 cities. At the same time, it has delivered two times within two hours in Shanghai and other 12 cities.

"This is Suning's style, steadfast, persistent, less said and done."

"Rather than traditional Internet companies create gimmicks and attract eyeballs, in this respect, Suning does appear to be" stupid ".

But in the long run, I believe that most consumers and investors will like to deal with this persistent and steadfast "stupid Suning".

Zhang Jindong said.

He also put forward the view: "consumers need not Internet technology, but not electricity providers, but wherever and wherever they can meet the demand for shopping."

It includes shopping demand of all channels, multi scenes, shopping experience of the whole process, user interaction in the era of mobile Internet, operation management and innovative marketing under new technology.

In addition, the Internet of retail industry can not be simply understood to be an e-commerce website, but rather from three stages, namely, the traditional electricity supplier, O2O retail to the full value chain Internet, including the Internet of the front desk and the backstage.

Zhang Jindong said Suning is entering the third stage of Internet pformation, that is, the Internet of value chain.

Through the supply chain Internet pformation, Internet finance, logistics socialization and public cloud, we can realize the comprehensive Internet of enterprises.

In the near future, Suning still has several big hands worth the expectation of consumers and all walks of life: first, the November Suning O2O Shopping Festival will be a centralized display of O2O mode and a comprehensive inspection of Suning's 2014 strategic implementation year.

Two, at the end of the year, Suning logistics will complete the pformation from cost center to profit center, open and share to platform merchants and suppliers.

Three, Suning will further promote the construction of "public cloud" and integrate the ability of internal and external informatization to open to the society.

Four, Suning supply chain financial products have exceeded 10 billion loan amount so far, and the users of Suning Yi Bao Bao exceed 70 million.

In 2015, Suning Yi Bao Bao paid full attention to O2O, and promoted the medical and campus fields on the basis of improving its own characteristic products.